Could it really be possible that some freelance writers would lie to you, saying whatever it takes to snag your business, justify their exorbitant fees, and turn you into a submissive client who does whatever they tell you?
Well… yeah.
It’s sad, but in the years I’ve been in the business, I’ve seen companies burned, stung, robbed, and strung out by unethical copywriters who couldn’t care less about them. To them, you’re just a walking ATM machine, and they lay awake at night, figuring out how to press all your buttons.
I know because my clients have told me. Sometimes, they tell me because the lie worked, and they’re thinking about taking their business away from my firm, but lots of times, it’s the opposite. They know it’s a lie, but they just can’t figure out how.
As much as some freelance copywriters would like to believe it, business owners aren’t stupid. You know when someone isn’t being straight with you. Maybe you just need someone to verify it, and so that’s what I’d like to do.
It’s ironic for me, a freelance copywriter, to be writing on the lies told within our field – but who better to reveal their lies than someone who’s right in the thick of it?
And here’s why: they make the honest ones look bad. Plenty of copywriters operate with full integrity, but when we have to struggle with a reputation given us by less ethical writers… well, it’s time to fight back.
Here are 10 of the most common lies copywriters like to tell. Take a look, so you’ll be ready:
1. “Every project is unique and I can’t quote you until I know more.”
Every project is unique, true, but top copywriters wouldn’t be where they are today if they didn’t have a good idea of ballpark rates and averages. Most top copywriters display their rates in plain view – they have nothing to hide.
Anytime you see this line, you can be sure that you’re dealing with either an inexperienced writer who isn’t sure of what to charge or a sleaze who is out to charge an arbitrary rate based on how much they think they can squeeze you. Either way, you can do better.
2. “I need to know your budget before I can quote.”
Why? So you can take all of it?
Writers who ask for your budget before giving you a quote are usually trying to figure out how much you can afford, or who want to push you just over your budget so they can get more out of you.
The good writers? They’ll either try to find a solution that fits or say they’ll be there to help when you do have the money saved up.
And they’ll never ask you for your budget.
3. “I’m qualified, because I have a degree in English literature.”
While having a degree is nice, those English lit degrees aren’t any measure of quality copywriting. They’re actually pretty useless where copywriting is concerned, because the field has far more to do with sales and marketing than with literature. Truth be told, most top copywriters don’t even have degrees.
Degrees don’t matter. Results do. The good copywriters aren’t going to show you their credentials; they’re going to show you what they’ve achieved for other clients, and they’ll tell you about the results they can get for your business.
4. “I had to quote high because of the time I’ll need to write this.”
Want to know a dirty little secret?
Top copywriters produce fantastic copy in minutes. The actual writing doesn’t take much time at all, and no copywriter worth his or her salt charges on an hourly basis. High rates are high because of the writer’s skills, experience, reputation and ability to get results. Good copywriters charge that much because they’re that good, not because they’re that slow.
A writer who justifies high rates with high hours is trying to make you think he or she is slaving away for days. It might be true, it might not, but the bottom line for you is that you expect results, and a copywriter whining about time doesn’t help you get them.
5. “Your email hit my spam folder.”
This time-stalling trick isn’t just used by copywriters – it’s the perfect excuse for anyone who wants to avoid dealing with you, for whatever reason. Maybe they’re running behind and can’t deliver on time. Maybe they don’t feel like making changes you’ve requested.
Whatever the reason for wanting to stall, the spam folder provides an easy excuse. Your communication disappears as if it never existed, and by the time the copywriter says, “Oops, I’m sorry,” it’s just too late.
The good copywriters? They know business, and they know that regular spam checkups is just part of the routine – no one’s email gets lost.
6. “I’m booked, so I can only squeeze you in if you pay a rush fee.”
This is pure psychological manipulation, and it works very nicely. A perception of being in demand makes you want the copywriter more, thanks to the magic of social proof.
The really in-demand copywriters don’t play these games. They don’t squeeze anyone, because they don’t need to. They have plenty of work, they’re not interested in filling up their plate, and they can afford to tell you that you have to wait your turn. Which you should do – it saves you money, and the results are worth it.
7. “You get what you pay for.”
Yeah, maybe, if we’re discussing cars. But when it comes to freelance copywriting, there’s no such yardstick. You’ll find high-priced, poor-quality copywriters ready to take advantage of you and you’ll find just as many low-priced, fantastic copywriters ready to get you results.
Unscrupulous freelancers use this “get what you pay for” routine to elevate themselves and make you feel cheap. This influences you to hire them to show you aren’t a skinflint Scrooge.
But real copywriters? They simply point you to substantial portfolios and testimonials that prove they’re worth every penny. They don’t need to make you feel bad, and they don’t want to.
8. “All you need to make sales is great copy.”
That’s just silly. If great copy was all we needed to make sales, we could do away with websites, marketing campaigns, driving traffic, providing good customer service – there’s just no need!
Uh… no.
The best copy in the world won’t do anything for your sales if you don’t have a clear plan, tools, resources, tactics and strategies in place to draw in potential customers, convey trust and credibility and get their eyes on the page so they start to read. It’s just one piece of a successful business.
9. “This copy will sell anyone.”
Any copywriter worth his QWERTY knows this is a crock. You can’t write copy targeting “anyone” – good copy is crafted to reach specific people with specific problems. It’s laser focused on the ideal customer, and it repels anyone else.
Unscrupulous writers won’t ask questions about your target market, and the result is that they won’t sell much to anyone at all, including your ideal customer. They’ll miss all the crucial elements of good copy, like hitting the right pain point, addressing concerns, providing convincing benefits and drawing in your ideal customer to a sale.
10. “I know what I’m doing, and if you’re smart, you’ll trust me.”
This is meant to position them as an authority, but as anyone knows, people who feel the need to point out they know what they’re doing probably don’t know what they’re doing at all. And frankly, if you weren’t worried before, the statement “trust me” certainly raises an important question in your head: “Can I?”
The answer is… probably not.
Self-confidence in skills and knowledge is something that’s easily communicated and nearly tangible. You don’t have to be told – you can clearly see the copywriter knows exactly what he or she is doing without that person even saying a word.
Does a copywriter asking you to trust them guarantee they are shady?
No, but it’s another red flag. None of the lies we’ve covered here are enough by themselves to condemn anyone, but put several of them together, and it should set off warning bells. The slimiest copywriters use each of these lies intentionally, and having a collection to watch for, it should be easy for you to spot them.
Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more
Friday, July 30, 2010
Plus One! Google Adds Another Match Type - IndSEO
Google's latest targeting feature is the release of the new modified broad match. This new match type gives targeting results that are in between phrase match and the original broad match, but is more closely related to phrase match.
As many advertisers know, broad match can be quite risky, and sometimes not produce the most desirable ROI's. Modified broad match can help advertisers get more impressions and show for more variations than phrase match; however, reduce the number of unwanted irrelevant impressions associated with standard broad match.
The new match type is annotated with a + sign in front of the word that is to be modified. It's important to note that if you are currently using mostly broad match keywords, switching to modified broad match will most likely significantly reduce impressions.
Here is an example of how this match type works:
Regular Broad Match: Buy Makeup
Matching Examples: Buy Cosmetics, Cheap Makeup,
Modified Broad Match: +Buy +Makeup,
Matching Examples: Buy Maekpu, Buy loreal makeup
As you can see above, modified broad match will match you to misspellings, spelling variations, singular/plural variations, and stemmings (e.g., "floor/flooring", "Italy/Italian"); however, not to synonyms as regular broad match does.
If you are going to modify more than one word in the phrase, make sure you put a space in front of the plus symbol.
Correct Annotation:
+Buy +Makeup
Incorrect Annotation:
+Buy+Makeup
If you do not put a space, Google will ignore the plus symbol and treat the keyword as standard broad match!
Here is Google's official announcement of this new match type.
Here at ROI we look at modified broad match as another tool to have more control over your keywords, and squeeze more value out of your advertising dollar. Also, if you are currently only running your keywords in phrase & exact match, then using modified broad match is a great way to increase traffic without having to worry about the increased risk of irrelevant traffic incurred by many broad match searches. This feature is currently available to all advertisers in the US & Canada.
Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more
As many advertisers know, broad match can be quite risky, and sometimes not produce the most desirable ROI's. Modified broad match can help advertisers get more impressions and show for more variations than phrase match; however, reduce the number of unwanted irrelevant impressions associated with standard broad match.
The new match type is annotated with a + sign in front of the word that is to be modified. It's important to note that if you are currently using mostly broad match keywords, switching to modified broad match will most likely significantly reduce impressions.
Here is an example of how this match type works:
Regular Broad Match: Buy Makeup
Matching Examples: Buy Cosmetics, Cheap Makeup,
Modified Broad Match: +Buy +Makeup,
Matching Examples: Buy Maekpu, Buy loreal makeup
As you can see above, modified broad match will match you to misspellings, spelling variations, singular/plural variations, and stemmings (e.g., "floor/flooring", "Italy/Italian"); however, not to synonyms as regular broad match does.
If you are going to modify more than one word in the phrase, make sure you put a space in front of the plus symbol.
Correct Annotation:
+Buy +Makeup
Incorrect Annotation:
+Buy+Makeup
If you do not put a space, Google will ignore the plus symbol and treat the keyword as standard broad match!
Here is Google's official announcement of this new match type.
Here at ROI we look at modified broad match as another tool to have more control over your keywords, and squeeze more value out of your advertising dollar. Also, if you are currently only running your keywords in phrase & exact match, then using modified broad match is a great way to increase traffic without having to worry about the increased risk of irrelevant traffic incurred by many broad match searches. This feature is currently available to all advertisers in the US & Canada.
Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more
5 ways to give your website an SEO boost! - IndSEO
Search Engine Optimization is not an easy task. It takes a lot of time and work in order to make a real difference. This article is just to give you a jumping off point and to give you some ideas to improve the SEO on your website.
1. Search engines love text. Make sure your web pages are optimized using keywords & phrases specific to your business in the content of the page. Avoid keyword stuffing (having a large number of keywords all over your page). Your site will be penalized by Google for this. Keyword density should be somewhere between 3%-5%. The way to figure this out is:
Keyword Density Percentage = Number of Primary Keywords / Total Word Count x 100
2. Build links to your site. You can submit your business info to many directories online. Get a listing on internet yellow pages. Yellowpages.com, yellowbook.com & dexknows.com are some examples of the internet yellow page directories. There are several other websites you can get listed on as well including- dmoz.org, local chamber of commerce website & yahoo.dir. These are a great place to start.
3. Optimize your Title Tag using keywords specific to that page. Your Title Tag is the first (and often only) line of text a person will read when click on a search result. 65 characters is all you have to work with. Make them count! This helps with you On-Page SEO.
If your company is well-known, using your company name as your title is the best course of action. However, for the rest of us, using descriptive words would be better. Examples of this are: “Real Estate – Ann Arbor, MI” using place name in order to rank higher within local SEO or using your business name after the description, helping to brand your business “Internet Marketing Company | Indigo Media Consulting”.
4. Blog! Blogs are an excellent way to drive traffic to your website. You can sign up on websites such as blogger.com for free or you can add a blog sub-domain ex. blog.yourcompanyname.com or www.yourcompanyname.com/blog.
5. The Description Meta Tag sits directly below your title tag on a search engine result page. 150 characters is all you have to describe your business. Make them count! The Description tag is another area that will help with On-Page SEO.
The best way to use this space is to give a brief idea of what your company is about. If you are a Real Estate company (sticking with the theme), it’s important to build trust with your clients. Information about how long you’ve been in business is a great way to make people feel comfortable. It may be a client that is looking for Commercial Real Estate..you don’t want to limit yourself to just Commercial but entering Commercial | Residential | Lot or Land, would be a great way to get all 3 services and not take up as much space describing them all.
Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more
Thursday, July 29, 2010
Twitter Marketing for Business - by IndSEO
This article is on Twitter Tools. There are many tools available that enable you to track, organize & schedule (among other things).
HootSuite – There are so many things you can do with this application, its ridiculous. From importing your Twitter lists, adding columns to multi-task, and the ability to schedule tweets make it an indispensable tool. You have the ability to integrate other Social Media as well such as Facebook.
Twaitter – Like HootSuite and TweetDeck, this is another great tool that has a lot of stuff going on. Scheduling tweets, following feeds, translating and soon will have statistics integrated into the application.
TweetDeck – Desktop, iPhone, iPad, iPod Touch…Download it to any of these. TweetDeck has the ability to work with additional Social Media sites as well such as Foursquare, Google Buzz, Facebook, MySpace, & LinkedIn. Manage conversations, avoid spam, create, share, organize, schedule…the list goes on and on. If you don’t have this applcation, you should. Download it now!
TwitPic – If you’re thinking this application has something to do with using pictures, you’re completely wrong! Ok, kidding. You can upload pictures and post them with your tweets. This can be a pretty effective business tool. Pictures say a 1000 words and Twitter only let’s you have 140 characters. You do the math.
Twitterific – This Twitter client is for the Apple lover’s. It works specifically with the Mac and iPhone. The neat thing about Twitterific for the iPhone is it keeps a time line, allowing your followers to see where you are.
TwitterCounter – This application shows you the rate of your Twitter growth. Basically, it graphs out the growth of your following, which is pretty cool. In the last 3 months, my Twitter following has grown over 300. I love my Tweeple! (Yes, thats a real word to describe Twitter followers.)
TweetStats – TweetStats is another one of those pretty obvious Twitter apps. It graphs out your tweet timeline, tweet density, who you reply to, etc. Its a colorful site and recommend using it.
Chirpstats (formally Twitterless) – Ever wonder who stops following you? Here’s how you find out!
Twellow – This is like the Twitter version of the Yellow Pages. Use it to help find other Twitterer’s that are in similar industries.
TweetBeep – If you are familiar with Google Alerts, this works the same way but for Twitter. You can use this application to find out if people are talking about your company, you & specific keywords.
Trendistic – Find out the current Twitter trends, see who is talking about them and use this information to start conversations.
Collecta – Quite interesting. Use Collecta to make real-time searches to retrieve stories, comments, videos, photos & updates. It’s a search engine for Twitter.
If you haven’t heard about many of these sites, you have a lot of catching up to do. Each of these are extremely powerful in their own ways. Now, if only we could get someone to make a Super Twitter to cover all of the functionality of the above listed sites.
Although they don’t have it yet, there is a website that combines every Twitter app you can think of and many I’m sure you never knew existed. It’s called oneforty.com. If you haven’t already, check it out!
Want to integrate Social Media into your marketing plan? Visit us today to get started.
Prachar is the owner of IndSEO, A Indian based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more
Increase Your Onsite SEO in Few Simple Ways by IndSEO
Whilst looking through a number of websites and peeking at other web designers websites it came to my attention how many people are not even doing the very basics of onsite SEO.
I am great believer that if your onsite SEO is upto scratch your well on the way to the battle that is search engine rankings.
There are thousands of web designers some are very good with knowledge in most areas of website design, some are very good at the design but know little about the correct way to structure a website and simple ways to promote it, I was quite surprised how many website owners were never informed of little simple things they could do them self to improve their website rankings.
This is what triggered the idea to write this simple blog that hopefully will help others increase their website ranking and move a bit further up the search engine ladder.
If you are a web designer this will also help you if you have limited knowledge of onsite SEO.
Point 1 – Choosing your keywords
Ok so you have a new website and want to quickly start getting traffic and making money from your new site, will this happen, well it’s quite unlikely without the correct promotion, the best way to get straight to the top of google is Adwords but without advanced knowledge of Adwords this can be very very expensive with less income that your profit margin.
One simple way to gain higher results is by choosing your keywords cleverly.
Think of your website like this, imagine the largest forest in the world, now double it, yes its pretty big, possibly 25 million trees or more some very mature and towering above the rest, now imagine your website in the middle of all this forest, and ask someone to go and find it, unless they know exactly where it is (Domain Name) its not likely they are going to find it.
There’s a simple way to reduce the size of this, many people aim for the big keywords straight away, lets use Kitchens as an example, 27,700,000 results highly unlikely your going to get up to the top of Google quickly, so the first tip is to reduce this and aim for a less competitive keyword or more importantly key phrase, you can instantly cut the amount of results down to under 1.8million results by targeting affordable kitchens, you can also use Google keyword tool to get keyword ideas and see how many searches each month and also the competition on the keyword, I personally look at the number of results returned for a keyword search in Google.
Ok so you now found your key phrase your going to start with, the reason I say aim for a less competitive key phrase is to try to gain higher results quicker and start progressing with a few orders, really impress with them and before you know it people will start to recommend you, maybe link to your website, write reviews, (Ask happy customers to do this for you) before you know it your website will start to gain credibility in the search engines in preparation of moving onto more competitive keywords.
Point 2 – Correct Meta Tags the Basics
Its amazing how many people fail on this simple point, meta tags are important, the Meta Title is one of the first thing search engines look at, but don’t make the mistake of trying to cram lots of keywords into it. Using our Example of Kitchens see the 2 samples below.
WRONG – Company Name, kitchens, modern kitchens, white kitchens, pine kitchens, usa kitchens, quality kitchens
There are 3 main issues with a title like this, one is over usage of one keyword and the other is its far too long and messy
CORRECT EXAMPLE – Affordable Kitchens | Quality UK Kitchen Supplier | Company Name
Many people make the mistake of adding the company name first, unless people will be searching for it there is not much point of making it the start of your meta title short simple meta titles will be much more effective.
Meta descriptions are what display in the search results, don’t make the common mistake of writing just for keywords, and remember this is what people will read in the search engine so at the same time as getting your keyword in there make sure it will attract clicks.
Example: Affordable kitchens from Quality USA Supplier, Company Name supply quality affordable kitchens to the public and trade with exceptional customer service.
Remember don’t over do it with the keywords.
Meta Keywords – Not really too important as Google stopped taking them into account a while ago however some search engines still use them so add a few but again don’t repeat to many times something short simple will do. EXAMPLE; affordable kitchens, kitchens, UK Supplier, White, Pine, Gloss try to use keywords that are also featured in the page or they will have no effect.
TIP: Make sure all the meta descriptions are unique to the page across your website, search engines wont rank a page if it has duplicate meta tags.
Point 3 – The Code
Ok now you have your meta descriptions sorted, have a look at the website code reducing the code in the page will help, check css styles and javascript or in external files where possible, use XHTML coding where possible, by keeping to code to a minimum you will increase the code to text ratio, this is probably something you will only be able to achieve if you are a confident website designer but you should be able to ask your web designer to advise on this.
There are many coding techniques that help the ranking of a website, correct usage of Header tags are one of them.
The H1 tag is the next big place to get your keywords, I recommend getting the H1 tag as close to the start of your website code as possible, again don’t cram it with keywords or waste it on something like Welcome to my website.
Sample H1 Tag might be: Affordable Kitchens from Company Name.
You can also use other tags further down your page for titles of various sections these are H2, H3 tags again you can use these wisely with your keywords.
Ok so you got meta covered and header tags, another very obvious one but so many people miss it is correct alt tags on images, search engines can’t read the content of an image so you need to give it an alt tag, again you will need a bit of HTML knowledge to do this but make sure each image on your website has a ALT tag, use the keywords but don’t use the same one over and over, use variations, search engines are very clever now and understand different variation and meanings to the keywords so use them wisely.
Link Titles: I’m sure you have seen before when you hover over a link in a web page it comes up with a little description of the landing page, this is called a title tag, again very simple to add with html knowledge, this will increase the credibility of the link whilst also adding strength to the keywords of your website. Remember use short descriptions, for example the Home Page link, don’t just title it ‘Home’ use ‘Affordable Kitchens Home Page’.
These are a few basic techniques to better coding for on-site SEO, now we will look at page content.
Point 4 – the Content
By far the best way to have quality content is to get a professional to write it, but we all know sometimes budgets don’t stretch to this so when writing your content think about it for a while and come up with some drafts, take into consideration the following.
You want to get your keywords in but not too often it starts to read wrong, remember your not just writing for search engines you also need to impress your website visitors.
A web page with 2 images and one paragraph of content won’t have great effect, the more content you have the better try to add as many good content rich sections as possible, don’t just write for search engines write to attract your visitors too.
Highlighting keywords and linking, this is another good technique but again don’t over do it, if you have a paragraph which has the words affordable kitchens then make it bold text and link it to the page in your website that has more information remembering to add your link title.
Finishing the web page with your keywords, this is something I have always considered important, you started your web page with the keyword in the meta title, you added it in the H1 Tag, now the search engine spider has reached the bottom of the web page so make it the last thing it sees too. At the end of the website footer, add the key phrase again – example footer might be. Copyright: Company Name, Affordable Kitchens UK link the words affordable kitchens uk back to the domain name of your website.
Point 5 – Using Google and Sitemaps
Depending on your website you can use free tools from Google for monitoring and promoting your website and products, the first step is to setup a Google webmaster account you will need to add your website and add a bit of HTML code to your web page or load a html file to your server to verify the site. From here once your website is indexed you can monitor a number of things, from sitemaps to errors found by the search engine spider when processing your website, once you have setup your webmaster account create an XML Sitemap, there are a number of free websites that will do this for you I recommend this one xml-sitemaps.com. Copy the code and save it as an xml file and load to your server, follow the instructions in Google webmasters to verify the sitemap, this will not only tell Google about your website but it will tell them about all the pages in your site.
Google Analytics – This is a great tool to monitor the website traffic, conversions if you are using adwords for ecommerce websites, keywords people used to find your website plus many more great monitoring features, signup and follow the instructions, make sure you add the analytics code to all the pages you want to track.
Google Base – If you have an ecommerce website Google base (or Shopping) is a free service, more on this topic can be found in this Blog, this is a great way to quickly get traffic if your products are competitive prices.
Ok so you have now followed the basics of onsite SEO, the next step is to start getting your links out there, a number of great social websites are now available that cost nothing to use so make the most of them, forums, social networks are all free great ways to get your website out there, more on this will come in another blog for off site Search Engine Optimisation but here are a few sites that will get your started. Twitter, Linked In, Facebook, MySpace, UK Business Forums, A1 Business Forums.
Good luck with your website design and search engine optimisation and I hope you found this blog helpful, if you would like any help or advice on web design or search engine optimisation feel free to contact us at prachar@ymail.com
I am great believer that if your onsite SEO is upto scratch your well on the way to the battle that is search engine rankings.
There are thousands of web designers some are very good with knowledge in most areas of website design, some are very good at the design but know little about the correct way to structure a website and simple ways to promote it, I was quite surprised how many website owners were never informed of little simple things they could do them self to improve their website rankings.
This is what triggered the idea to write this simple blog that hopefully will help others increase their website ranking and move a bit further up the search engine ladder.
If you are a web designer this will also help you if you have limited knowledge of onsite SEO.
Point 1 – Choosing your keywords
Ok so you have a new website and want to quickly start getting traffic and making money from your new site, will this happen, well it’s quite unlikely without the correct promotion, the best way to get straight to the top of google is Adwords but without advanced knowledge of Adwords this can be very very expensive with less income that your profit margin.
One simple way to gain higher results is by choosing your keywords cleverly.
Think of your website like this, imagine the largest forest in the world, now double it, yes its pretty big, possibly 25 million trees or more some very mature and towering above the rest, now imagine your website in the middle of all this forest, and ask someone to go and find it, unless they know exactly where it is (Domain Name) its not likely they are going to find it.
There’s a simple way to reduce the size of this, many people aim for the big keywords straight away, lets use Kitchens as an example, 27,700,000 results highly unlikely your going to get up to the top of Google quickly, so the first tip is to reduce this and aim for a less competitive keyword or more importantly key phrase, you can instantly cut the amount of results down to under 1.8million results by targeting affordable kitchens, you can also use Google keyword tool to get keyword ideas and see how many searches each month and also the competition on the keyword, I personally look at the number of results returned for a keyword search in Google.
Ok so you now found your key phrase your going to start with, the reason I say aim for a less competitive key phrase is to try to gain higher results quicker and start progressing with a few orders, really impress with them and before you know it people will start to recommend you, maybe link to your website, write reviews, (Ask happy customers to do this for you) before you know it your website will start to gain credibility in the search engines in preparation of moving onto more competitive keywords.
Point 2 – Correct Meta Tags the Basics
Its amazing how many people fail on this simple point, meta tags are important, the Meta Title is one of the first thing search engines look at, but don’t make the mistake of trying to cram lots of keywords into it. Using our Example of Kitchens see the 2 samples below.
WRONG – Company Name, kitchens, modern kitchens, white kitchens, pine kitchens, usa kitchens, quality kitchens
There are 3 main issues with a title like this, one is over usage of one keyword and the other is its far too long and messy
CORRECT EXAMPLE – Affordable Kitchens | Quality UK Kitchen Supplier | Company Name
Many people make the mistake of adding the company name first, unless people will be searching for it there is not much point of making it the start of your meta title short simple meta titles will be much more effective.
Meta descriptions are what display in the search results, don’t make the common mistake of writing just for keywords, and remember this is what people will read in the search engine so at the same time as getting your keyword in there make sure it will attract clicks.
Example: Affordable kitchens from Quality USA Supplier, Company Name supply quality affordable kitchens to the public and trade with exceptional customer service.
Remember don’t over do it with the keywords.
Meta Keywords – Not really too important as Google stopped taking them into account a while ago however some search engines still use them so add a few but again don’t repeat to many times something short simple will do. EXAMPLE; affordable kitchens, kitchens, UK Supplier, White, Pine, Gloss try to use keywords that are also featured in the page or they will have no effect.
TIP: Make sure all the meta descriptions are unique to the page across your website, search engines wont rank a page if it has duplicate meta tags.
Point 3 – The Code
Ok now you have your meta descriptions sorted, have a look at the website code reducing the code in the page will help, check css styles and javascript or in external files where possible, use XHTML coding where possible, by keeping to code to a minimum you will increase the code to text ratio, this is probably something you will only be able to achieve if you are a confident website designer but you should be able to ask your web designer to advise on this.
There are many coding techniques that help the ranking of a website, correct usage of Header tags are one of them.
The H1 tag is the next big place to get your keywords, I recommend getting the H1 tag as close to the start of your website code as possible, again don’t cram it with keywords or waste it on something like Welcome to my website.
Sample H1 Tag might be: Affordable Kitchens from Company Name.
You can also use other tags further down your page for titles of various sections these are H2, H3 tags again you can use these wisely with your keywords.
Ok so you got meta covered and header tags, another very obvious one but so many people miss it is correct alt tags on images, search engines can’t read the content of an image so you need to give it an alt tag, again you will need a bit of HTML knowledge to do this but make sure each image on your website has a ALT tag, use the keywords but don’t use the same one over and over, use variations, search engines are very clever now and understand different variation and meanings to the keywords so use them wisely.
Link Titles: I’m sure you have seen before when you hover over a link in a web page it comes up with a little description of the landing page, this is called a title tag, again very simple to add with html knowledge, this will increase the credibility of the link whilst also adding strength to the keywords of your website. Remember use short descriptions, for example the Home Page link, don’t just title it ‘Home’ use ‘Affordable Kitchens Home Page’.
These are a few basic techniques to better coding for on-site SEO, now we will look at page content.
Point 4 – the Content
By far the best way to have quality content is to get a professional to write it, but we all know sometimes budgets don’t stretch to this so when writing your content think about it for a while and come up with some drafts, take into consideration the following.
You want to get your keywords in but not too often it starts to read wrong, remember your not just writing for search engines you also need to impress your website visitors.
A web page with 2 images and one paragraph of content won’t have great effect, the more content you have the better try to add as many good content rich sections as possible, don’t just write for search engines write to attract your visitors too.
Highlighting keywords and linking, this is another good technique but again don’t over do it, if you have a paragraph which has the words affordable kitchens then make it bold text and link it to the page in your website that has more information remembering to add your link title.
Finishing the web page with your keywords, this is something I have always considered important, you started your web page with the keyword in the meta title, you added it in the H1 Tag, now the search engine spider has reached the bottom of the web page so make it the last thing it sees too. At the end of the website footer, add the key phrase again – example footer might be. Copyright: Company Name, Affordable Kitchens UK link the words affordable kitchens uk back to the domain name of your website.
Point 5 – Using Google and Sitemaps
Depending on your website you can use free tools from Google for monitoring and promoting your website and products, the first step is to setup a Google webmaster account you will need to add your website and add a bit of HTML code to your web page or load a html file to your server to verify the site. From here once your website is indexed you can monitor a number of things, from sitemaps to errors found by the search engine spider when processing your website, once you have setup your webmaster account create an XML Sitemap, there are a number of free websites that will do this for you I recommend this one xml-sitemaps.com. Copy the code and save it as an xml file and load to your server, follow the instructions in Google webmasters to verify the sitemap, this will not only tell Google about your website but it will tell them about all the pages in your site.
Google Analytics – This is a great tool to monitor the website traffic, conversions if you are using adwords for ecommerce websites, keywords people used to find your website plus many more great monitoring features, signup and follow the instructions, make sure you add the analytics code to all the pages you want to track.
Google Base – If you have an ecommerce website Google base (or Shopping) is a free service, more on this topic can be found in this Blog, this is a great way to quickly get traffic if your products are competitive prices.
Ok so you have now followed the basics of onsite SEO, the next step is to start getting your links out there, a number of great social websites are now available that cost nothing to use so make the most of them, forums, social networks are all free great ways to get your website out there, more on this will come in another blog for off site Search Engine Optimisation but here are a few sites that will get your started. Twitter, Linked In, Facebook, MySpace, UK Business Forums, A1 Business Forums.
Good luck with your website design and search engine optimisation and I hope you found this blog helpful, if you would like any help or advice on web design or search engine optimisation feel free to contact us at prachar@ymail.com
Sunday, July 25, 2010
21 Great SEO tips from Goggle’s Matt Cutts.
This is a compilation of stuff Matt Cutts has said historically, minus some of the more recent stuff. I decided I'd dig backwards and document some of the older stuff. I dated it accordingly. Here it is:
1. http://www.mattcutts.com/blog/dashes-vs-underscores/
Matt recommends using dashes over underscores to delimit words in urls. 2005. Google does not algorithmically penalize for dashes in the url despite the fact that some have raised it as a possible heuristic for spam detection. I think WordPress pretty much precludes this anyway. 2005.
2. http://www.mattcutts.com/blog/seo-mistakes-sneaky-javascript/
Google takes action on individual instances of spam when they find it, but they focus on creating better algorithmic solutions. He states that he would not recommend using sneaky JavaScript redirects because your sites may get nailed in the near future. 2005.
3. http://www.mattcutts.com/blog/whats-an-update/
Google updates their index data — including backlinks and PageRank all the time. However, they export and publish new backlinks and PageRank data approximately every three months. New backlinks and PageRank are meaningless — it is not an update. The information is likely already factored in for awhile before you see it. 2005.
4. http://www.mattcutts.com/blog/seo-mistakes-nearly-hidden-text/
Hiding text using similar colors and background colors can actually be worse than using the same colors. Using “#EEEEEE” instead of solid white on a solid white background can look worse — as if you’re trying to hide it. I suspect this is a heuristic for detecting hidden text. 2005.
5. http://www.mattcutts.com/blog/q-a-thread-march-27-2006/
If you sell links, Matt says you should use link condoms. Otherwise your reputation may fall. I assume this means they will devalue your outbound links. 2006.
6. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Googlebot can only crawl the free portions that non-subscribed users can access since it does not log in. Therefore, be sure to excerpt material in the free version that that offers value. Vanessa Fox. 2006.
7. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
If you must use Flash, you must also make an HTML version available as well. Block the Flash version from the crawlers with a robots.txt file. Vanessa Fox. 2006.
8. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Use user-friendly URLs like "african-elephants.html," and not "343432ffsdfsdfdfasffgddddd.html." Don't overdo it either — african-elephants-and-their-habitats-etc-etc-etc-etc.html. Vanessa Fox. 2006.
9. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Assign unique, descriptive "title" tag and headings to every page. Vanessa Fox. 2006.
10. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Minimize the number of redirects upon hitting a URL. Vanessa Fox. 2006.
11. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Minimize the number of URL parameters — 1-2 parameters if possible. Vanessa Fox. 2006.
12. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Don’t use a parameter named “id=” in a URL for anything other than a session ID. Otherwise, it may not be included in the index. Vanessa Fox. 2006.
13. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Earned-links are earned and given by choice. Google does consider buying text links for PageRank purposes to be outside our quality guidelines. Vanessa Fox. 2006.
14. http://www.mattcutts.com/blog/google-analytics/
Blackhat SEOs may be leery of using Google for analytics, but regular site owners should be reassured. Vanessa Fox. 2006.
15. http://www.mattcutts.com/blog/text-link-follow-up/
Google’s is against selling/buying links, and Matt indicates they are good at spotting them — both algorithmically and manually. Sites that sell links can lose their trust in search engines. 2006.
16. http://www.mattcutts.com/blog/seo-mistakes-spam-in-other-languages/
Google is focusing on detecting spam in other languages in 2006 — Italian, Spanish, Chinese, etc. 2006.
17. http://www.mattcutts.com/blog/seo-advice-discussing-302-redirects/
External (domainA -> domainB) 302 redirects are largely treated as 301s now. 2006.
18. http://www.mattcutts.com/blog/seo-advice-url-canonicalization/
Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages — www.example.com vs. example.com vs. www.example.com/index.html. Since all these urls are different, a web server could return completely different content for all the urls above. When Google “canonicalizes” a url, it tries to pick the best one and elimintes the others. To help Google, link to resources on a site consistently, and use 301 redirects to enforce it. 2006.
19. http://www.mattcutts.com/blog/seo-advice-url-canonicalization/
Do not use the URL removal tool to remove domain.com if you are worried about URL canonicalization and have both domain.com and www.domain.com in the Google index. This will remove the entire site. 2006.
20. http://www.mattcutts.com/blog/seo-advice-url-canonicalization/
Search engines can perform canonicalization for things like keeping or removing trailing slashes, upper vs. lower case, or removing session IDs from bulletin board or other software. 2006.
21. http://www.mattcutts.com/blog/sitemaps-interview/
404s (Gone, but may reappear) are treated the same as 410s (Gone, but will not reappear). Most web masters use 404s as 410s anyway. 2006.
Following these tips will probably help you rank better, so long as you actually trust Matt Cutts. I'd assert it's wise to approach some of his advice with skepticism, since I'm sure Google gives him guidelines as to what he can actually say, but following the advice above won't get you into any trouble.
Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more
1. http://www.mattcutts.com/blog/dashes-vs-underscores/
Matt recommends using dashes over underscores to delimit words in urls. 2005. Google does not algorithmically penalize for dashes in the url despite the fact that some have raised it as a possible heuristic for spam detection. I think WordPress pretty much precludes this anyway. 2005.
2. http://www.mattcutts.com/blog/seo-mistakes-sneaky-javascript/
Google takes action on individual instances of spam when they find it, but they focus on creating better algorithmic solutions. He states that he would not recommend using sneaky JavaScript redirects because your sites may get nailed in the near future. 2005.
3. http://www.mattcutts.com/blog/whats-an-update/
Google updates their index data — including backlinks and PageRank all the time. However, they export and publish new backlinks and PageRank data approximately every three months. New backlinks and PageRank are meaningless — it is not an update. The information is likely already factored in for awhile before you see it. 2005.
4. http://www.mattcutts.com/blog/seo-mistakes-nearly-hidden-text/
Hiding text using similar colors and background colors can actually be worse than using the same colors. Using “#EEEEEE” instead of solid white on a solid white background can look worse — as if you’re trying to hide it. I suspect this is a heuristic for detecting hidden text. 2005.
5. http://www.mattcutts.com/blog/q-a-thread-march-27-2006/
If you sell links, Matt says you should use link condoms. Otherwise your reputation may fall. I assume this means they will devalue your outbound links. 2006.
6. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Googlebot can only crawl the free portions that non-subscribed users can access since it does not log in. Therefore, be sure to excerpt material in the free version that that offers value. Vanessa Fox. 2006.
7. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
If you must use Flash, you must also make an HTML version available as well. Block the Flash version from the crawlers with a robots.txt file. Vanessa Fox. 2006.
8. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Use user-friendly URLs like "african-elephants.html," and not "343432ffsdfsdfdfasffgddddd.html." Don't overdo it either — african-elephants-and-their-habitats-etc-etc-etc-etc.html. Vanessa Fox. 2006.
9. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Assign unique, descriptive "title" tag and headings to every page. Vanessa Fox. 2006.
10. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Minimize the number of redirects upon hitting a URL. Vanessa Fox. 2006.
11. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Minimize the number of URL parameters — 1-2 parameters if possible. Vanessa Fox. 2006.
12. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Don’t use a parameter named “id=” in a URL for anything other than a session ID. Otherwise, it may not be included in the index. Vanessa Fox. 2006.
13. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/
Earned-links are earned and given by choice. Google does consider buying text links for PageRank purposes to be outside our quality guidelines. Vanessa Fox. 2006.
14. http://www.mattcutts.com/blog/google-analytics/
Blackhat SEOs may be leery of using Google for analytics, but regular site owners should be reassured. Vanessa Fox. 2006.
15. http://www.mattcutts.com/blog/text-link-follow-up/
Google’s is against selling/buying links, and Matt indicates they are good at spotting them — both algorithmically and manually. Sites that sell links can lose their trust in search engines. 2006.
16. http://www.mattcutts.com/blog/seo-mistakes-spam-in-other-languages/
Google is focusing on detecting spam in other languages in 2006 — Italian, Spanish, Chinese, etc. 2006.
17. http://www.mattcutts.com/blog/seo-advice-discussing-302-redirects/
External (domainA -> domainB) 302 redirects are largely treated as 301s now. 2006.
18. http://www.mattcutts.com/blog/seo-advice-url-canonicalization/
Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages — www.example.com vs. example.com vs. www.example.com/index.html. Since all these urls are different, a web server could return completely different content for all the urls above. When Google “canonicalizes” a url, it tries to pick the best one and elimintes the others. To help Google, link to resources on a site consistently, and use 301 redirects to enforce it. 2006.
19. http://www.mattcutts.com/blog/seo-advice-url-canonicalization/
Do not use the URL removal tool to remove domain.com if you are worried about URL canonicalization and have both domain.com and www.domain.com in the Google index. This will remove the entire site. 2006.
20. http://www.mattcutts.com/blog/seo-advice-url-canonicalization/
Search engines can perform canonicalization for things like keeping or removing trailing slashes, upper vs. lower case, or removing session IDs from bulletin board or other software. 2006.
21. http://www.mattcutts.com/blog/sitemaps-interview/
404s (Gone, but may reappear) are treated the same as 410s (Gone, but will not reappear). Most web masters use 404s as 410s anyway. 2006.
Following these tips will probably help you rank better, so long as you actually trust Matt Cutts. I'd assert it's wise to approach some of his advice with skepticism, since I'm sure Google gives him guidelines as to what he can actually say, but following the advice above won't get you into any trouble.
Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more
Title Tag Optimization - IndSEO
When a search engine crawls a website, it scans several areas in order to determine what the site is about. These areas include the URL, Title Tag, Description & Keyword Meta Tags, Heading Tags & Content. For the purposes of this article, we will be focusing on the Title Tag.
The Title Tag is the first thing someone will see from your website on a search engine result page (SERP). Like a first impression, it can persuade or dissuade them from visiting your website. Titles are not just what you see on a search engine result page. Titles are used as a default for bookmarks, they show up on a minimized browser and can be seen on the browser itself at the top of a web page. The following is a list of best practices for Title Tag Optimization.
Keywords
When you first started SEO for your website, you should have compiled a list of the best keywords for your site. If you haven’t, check out Google’s keyword tool. Using keywords that best describe the content of your website should be strategically placed throughout the web page. Keywords in the Title Tag will increase the relevance of your web page when someone searches for those keywords. Be careful not to use too many keywords in your title. That’s called stuffing and it can penalize your rank.
Title Length
Title tags are typically between 60 & 70 characters, which equals to about 7 words with spaces at most. If you go over the amount of characters allowed, someone searching for your keywords will see part of your Title Tag followed by an ellipsis or “…”. It may not seem to make a difference but giving a full picture of what your website is about will show the searcher how relevant your website is to their search.
Creating A Unique Title
Title’s should be different for each page. Since the information on each of your web page’s will change, so should your title. If you are using a template or copying the layout of one page to another, it’s easy to make the mistake of forgetting to change the title & meta tags. Make sure you check these areas before going live.
Including Your Company Name
This is really up to you. If you are working on branding your company or your company is a well known brand, it can be helpful in building your brand or with brand recognition can increase sales. In personal experience, when doing a search for a specific product or service, you will often time find websites that may be informational but not somewhere I can make a purchase. I like both, informational sites where I can make a purchase, so I will choose websites that have their business name in the title tag. I know what I’m getting.
Stop Words
Stop Words are words that are filtered out before or after processing of natural language. These include who, and, the & if. To view a more complete list check out webconfs.com’s list of stop words. Most search engine’s ignore these words and should be avoided as much as possible in order to ensure relevance. Understandably, you will need to use these words on occasion but you should try to minimize the amount of use.
Dividing Your Title
There has been some discussion on the best way to divide a title. There really is no right or wrong way to divide your page title however, there are a few common practices. Commas & dashes are the most commonly used to separate keywords/phrases. A vertical bar is sometimes used to separate the keywords and business name.
Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more
The Title Tag is the first thing someone will see from your website on a search engine result page (SERP). Like a first impression, it can persuade or dissuade them from visiting your website. Titles are not just what you see on a search engine result page. Titles are used as a default for bookmarks, they show up on a minimized browser and can be seen on the browser itself at the top of a web page. The following is a list of best practices for Title Tag Optimization.
Keywords
When you first started SEO for your website, you should have compiled a list of the best keywords for your site. If you haven’t, check out Google’s keyword tool. Using keywords that best describe the content of your website should be strategically placed throughout the web page. Keywords in the Title Tag will increase the relevance of your web page when someone searches for those keywords. Be careful not to use too many keywords in your title. That’s called stuffing and it can penalize your rank.
Title Length
Title tags are typically between 60 & 70 characters, which equals to about 7 words with spaces at most. If you go over the amount of characters allowed, someone searching for your keywords will see part of your Title Tag followed by an ellipsis or “…”. It may not seem to make a difference but giving a full picture of what your website is about will show the searcher how relevant your website is to their search.
Creating A Unique Title
Title’s should be different for each page. Since the information on each of your web page’s will change, so should your title. If you are using a template or copying the layout of one page to another, it’s easy to make the mistake of forgetting to change the title & meta tags. Make sure you check these areas before going live.
Including Your Company Name
This is really up to you. If you are working on branding your company or your company is a well known brand, it can be helpful in building your brand or with brand recognition can increase sales. In personal experience, when doing a search for a specific product or service, you will often time find websites that may be informational but not somewhere I can make a purchase. I like both, informational sites where I can make a purchase, so I will choose websites that have their business name in the title tag. I know what I’m getting.
Stop Words
Stop Words are words that are filtered out before or after processing of natural language. These include who, and, the & if. To view a more complete list check out webconfs.com’s list of stop words. Most search engine’s ignore these words and should be avoided as much as possible in order to ensure relevance. Understandably, you will need to use these words on occasion but you should try to minimize the amount of use.
Dividing Your Title
There has been some discussion on the best way to divide a title. There really is no right or wrong way to divide your page title however, there are a few common practices. Commas & dashes are the most commonly used to separate keywords/phrases. A vertical bar is sometimes used to separate the keywords and business name.
Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more
Friday, July 23, 2010
Learn the Latest in SEO Techniques and Apply them as Required.
One of the fastest growing marketing is the use of search engine optimization or SEO. Think about it, how the use of the Internet today to search for things they need in relation to the use, for example, the yellow pages? There is a cool viral video marketing Google vs. Yellow Pages that can shed light on this question of fact.
If you own a company that has a website, or even without it, you should get the program, unless they are registered. Without a website? Time to start one if you want to take advantage of SEO. Already have a website, but not SEO? It's time to jump on the learning of SEO is very easy to learn but it takes time and dedication. You know what they say, can not rush perfection.
An introduction to how SEO, first begin by understanding the terms you want to get ranked. Then you can optimize your site using those keywords. You can then make some page optimization by creating a link to your site using the same keywords. There are many more steps and procedures to see if you really want your site to rise through the ranks. Therefore you must be on your toes when it comes to learning SEO techniques and best version available.
SEO can be simple or it can be complicated. It's really up to you what direction you want to take, but to learn the latest SEO techniques will always help your case. There are tons of SEO experts there, and it will be good for you to grow as a practitioner SEO if you learn from them. Although the techniques they use vary from user to user, it is also about how you can build your SEO campaign. Many live with SEO simple, while others prefer stand up to challenge and make the journey difficult. But do not let the complicated word confuse you. Being complicated does not mean it is difficult, it just means it takes a little more work.
So whether you are an SEO newbie, or a seasoned SEO expert, learning the latest SEO techniques will keep you on your toes and give you a leg up no matter what. A boost to your business is almost always recommended. So utilize SEO to its maximum and watch your profits rise.
So if you are a SEO beginner or an experienced SEO expert, learning the latest SEO techniques shall keep you on edge and give you a leg up on anything. To promote your business is almost always advisable to keep abreast on the new techniques and practices. Then, use the maximum SEO and watch profits rise.
If you own a company that has a website, or even without it, you should get the program, unless they are registered. Without a website? Time to start one if you want to take advantage of SEO. Already have a website, but not SEO? It's time to jump on the learning of SEO is very easy to learn but it takes time and dedication. You know what they say, can not rush perfection.
An introduction to how SEO, first begin by understanding the terms you want to get ranked. Then you can optimize your site using those keywords. You can then make some page optimization by creating a link to your site using the same keywords. There are many more steps and procedures to see if you really want your site to rise through the ranks. Therefore you must be on your toes when it comes to learning SEO techniques and best version available.
SEO can be simple or it can be complicated. It's really up to you what direction you want to take, but to learn the latest SEO techniques will always help your case. There are tons of SEO experts there, and it will be good for you to grow as a practitioner SEO if you learn from them. Although the techniques they use vary from user to user, it is also about how you can build your SEO campaign. Many live with SEO simple, while others prefer stand up to challenge and make the journey difficult. But do not let the complicated word confuse you. Being complicated does not mean it is difficult, it just means it takes a little more work.
So whether you are an SEO newbie, or a seasoned SEO expert, learning the latest SEO techniques will keep you on your toes and give you a leg up no matter what. A boost to your business is almost always recommended. So utilize SEO to its maximum and watch your profits rise.
So if you are a SEO beginner or an experienced SEO expert, learning the latest SEO techniques shall keep you on edge and give you a leg up on anything. To promote your business is almost always advisable to keep abreast on the new techniques and practices. Then, use the maximum SEO and watch profits rise.
Why hire an SEO writer? What can an SEO writer do for you?
On the World Wide Web, it is not only your potential customers you need to convince that your company is the best. You also need to convince the search engines that bring your website to the customers' attention in the first place. An SEO (Search Engine Optimization) writer is an expert in the inner workings of these search engines and knows from experience and research how to strategically create content that increases your website's ranking.
The higher your website's ranking with search engines like Google or Yahoo, the higher your website will appear on a list of search results. The consumer will rarely look past the first or second page of those search results - so coming up on the tenth or eleventh page is almost as bad as not coming up at all.
The goal of the SEO writer is to get your website to appear at the top of all relevant search results so that more potential customers are driven to your website - which means more potential income for you!
The Tools of an SEO Writer
The experienced search engine optimization writer has a wide array of tools in his or her arsenal to help increase your website traffic:
• Well-placed, relevant keywords: Using just the right amount of relevant keywords in the right places in your website content will also draw the right kind of attention from search engines. What these search words are, where they are placed and how often they are used are all crucial in yielding the desired results.
• Avoiding outdated and overused keywords: The lack of relevant keywords or the use of outdated keywords can demote your website in the search engine's eyes - as can the overuse of the right keywords. If you have broken any of these rules, search engines will disregard your website as junk and push it right to the bottom of the pile - no matter how beautifully designed and informative your website may be!
• Proper formatting of keywords: Strategic formatting of keywords can also be used to help draw even more attention to your site and further improve your search engine rankings.
• Meta Description Tags: For every website, there is a 200-word description of the site which search engines may use to determine whether or not your site is relevant to a particular search string. The SEO writer knows how to phrase keywords properly within this description for maximum results.
• Articles, Press Releases and Newsletters with Deep Linking: Generate even more interest in your website by hiring a search engine optimizing to produce a series of articles, newsletters and press releases for distribution on the Internet. The writer will include many links back to your website, which will help bring potential customers right to your door!
• Taking Advantage of Current Events and Trends: The savvy writer knows that bringing current events into the mix is a sure-fire way of generating even more interest in your website. For instance, after a certain major event, the writer might write an article which references this event. This way, your website will benefit by being included in a search string executed by millions of Internet users.
• Keeping Web Content Fresh, Accurate and Up-To-Date: Search engines like websites with quality, dynamic content. The experienced writer knows how to capitalize on this fact by updating the site regularly with new, informative and relevant information, as well as making sure that all basic content is accurate and up-to-date.
• Website Analytics: By studying the activity around your website, the writer can better determine what is working well - and what is not. What consumers want can change on a daily basis. Keeping abreast of these changes is easier to determine by studying these analytics.
When so much of today's business world is conducted over the Internet, hiring an experienced, quality SEO writer is an essential ingredient for your success!
Trust prachar of IndSEO to deliver your needs
The higher your website's ranking with search engines like Google or Yahoo, the higher your website will appear on a list of search results. The consumer will rarely look past the first or second page of those search results - so coming up on the tenth or eleventh page is almost as bad as not coming up at all.
The goal of the SEO writer is to get your website to appear at the top of all relevant search results so that more potential customers are driven to your website - which means more potential income for you!
The Tools of an SEO Writer
The experienced search engine optimization writer has a wide array of tools in his or her arsenal to help increase your website traffic:
• Well-placed, relevant keywords: Using just the right amount of relevant keywords in the right places in your website content will also draw the right kind of attention from search engines. What these search words are, where they are placed and how often they are used are all crucial in yielding the desired results.
• Avoiding outdated and overused keywords: The lack of relevant keywords or the use of outdated keywords can demote your website in the search engine's eyes - as can the overuse of the right keywords. If you have broken any of these rules, search engines will disregard your website as junk and push it right to the bottom of the pile - no matter how beautifully designed and informative your website may be!
• Proper formatting of keywords: Strategic formatting of keywords can also be used to help draw even more attention to your site and further improve your search engine rankings.
• Meta Description Tags: For every website, there is a 200-word description of the site which search engines may use to determine whether or not your site is relevant to a particular search string. The SEO writer knows how to phrase keywords properly within this description for maximum results.
• Articles, Press Releases and Newsletters with Deep Linking: Generate even more interest in your website by hiring a search engine optimizing to produce a series of articles, newsletters and press releases for distribution on the Internet. The writer will include many links back to your website, which will help bring potential customers right to your door!
• Taking Advantage of Current Events and Trends: The savvy writer knows that bringing current events into the mix is a sure-fire way of generating even more interest in your website. For instance, after a certain major event, the writer might write an article which references this event. This way, your website will benefit by being included in a search string executed by millions of Internet users.
• Keeping Web Content Fresh, Accurate and Up-To-Date: Search engines like websites with quality, dynamic content. The experienced writer knows how to capitalize on this fact by updating the site regularly with new, informative and relevant information, as well as making sure that all basic content is accurate and up-to-date.
• Website Analytics: By studying the activity around your website, the writer can better determine what is working well - and what is not. What consumers want can change on a daily basis. Keeping abreast of these changes is easier to determine by studying these analytics.
When so much of today's business world is conducted over the Internet, hiring an experienced, quality SEO writer is an essential ingredient for your success!
Trust prachar of IndSEO to deliver your needs
Thursday, July 22, 2010
IndSEO: How to Find an SEO Expert? By IndSEO
IndSEO: How to Find an SEO Expert? By IndSEO: "When looking for an SEO company its important to do your research carefully, its very easy to claim to be an SEO expert but not everyone has..."
How to Find an SEO Expert? By IndSEO
When looking for an SEO company its important to do your research carefully, its very easy to claim to be an SEO expert but not everyone has the skills, experience and ability to work on your website. Sometimes it can be difficult to make a decision, but hopefully the tips below will help you decide.
Read independent reviews
Reading numerous independent reviews significantly lowers the bias and provides more honest information about SEO companies. If you know how to look for reliable and independent reviews, you can get a lot of information from them. By just browsing through, you can extract enough experience-based results like consistency of support, waiting period, increase in ranking, and other related statistics - data which you cannot get from the official sites of these SEO companies. Because of reviews, you can also take a look at how clients of these supposedly-expert SEO companies respond to the kind of service that they got from specific SEO tactics.
Why not trust the reviews from their official websites, instead? While it is true that the official sites of most SEO companies also highlight testimonials and some short reviews from clients, these so-called reviews are in no way exempted from bias. Remember, many SEO companies that declare themselves SEO experts provide many good claims. Showcasing favorable reviews is one of the many strategies to back up these claims.
Consult familiar faces
The most reliable source of information is someone whose credibility you will least likely question - perhaps a friend, an expert or just anybody familiar that has availed of services from SEO companies. These people will have firsthand information about SEO companies and the kind of services that they offer. By listening to what they have to say, you can start building your list of SEO experts or start crossing out names that should not be there on the list.
Look at directories
Technically, there should be a list of SEO companies that operate per area. By using these directories, you can narrow down the search for candidate SEO companies or check out pertinent information regarding each one. Profiles in directories sometimes include a brief background of the company as well as some of the services they offer. It's not such a big help, but it gives you a place to start. What you do next is up to you.
Direct consultation with companies
The most direct approach is to talk to the SEO company representatives. Personally get to know the companies and the ways by which these SEO experts can help you. From there, you can decide which one suits you best.
Prachar is the owner of SEO marketing company, IndSEO.com. IndSEO uses expert SEO techniques to improve small and medium sized Global businesses online presence and drive traffic to their websites.
Read independent reviews
Reading numerous independent reviews significantly lowers the bias and provides more honest information about SEO companies. If you know how to look for reliable and independent reviews, you can get a lot of information from them. By just browsing through, you can extract enough experience-based results like consistency of support, waiting period, increase in ranking, and other related statistics - data which you cannot get from the official sites of these SEO companies. Because of reviews, you can also take a look at how clients of these supposedly-expert SEO companies respond to the kind of service that they got from specific SEO tactics.
Why not trust the reviews from their official websites, instead? While it is true that the official sites of most SEO companies also highlight testimonials and some short reviews from clients, these so-called reviews are in no way exempted from bias. Remember, many SEO companies that declare themselves SEO experts provide many good claims. Showcasing favorable reviews is one of the many strategies to back up these claims.
Consult familiar faces
The most reliable source of information is someone whose credibility you will least likely question - perhaps a friend, an expert or just anybody familiar that has availed of services from SEO companies. These people will have firsthand information about SEO companies and the kind of services that they offer. By listening to what they have to say, you can start building your list of SEO experts or start crossing out names that should not be there on the list.
Look at directories
Technically, there should be a list of SEO companies that operate per area. By using these directories, you can narrow down the search for candidate SEO companies or check out pertinent information regarding each one. Profiles in directories sometimes include a brief background of the company as well as some of the services they offer. It's not such a big help, but it gives you a place to start. What you do next is up to you.
Direct consultation with companies
The most direct approach is to talk to the SEO company representatives. Personally get to know the companies and the ways by which these SEO experts can help you. From there, you can decide which one suits you best.
Prachar is the owner of SEO marketing company, IndSEO.com. IndSEO uses expert SEO techniques to improve small and medium sized Global businesses online presence and drive traffic to their websites.
Monday, July 19, 2010
Good SEO Vs Bad SEO by IndSEO
Over the years the definition of SEO has surely changed. Years ago everyone approached it like it was a giant science project and today it is approached for the most part like a marketing effort. Unfortunately we still see individuals and companies really butchering the craft of SEO and giving it a bad name by using shoddy business practices and spammy efforts to try and "market" their websites.
Here are my ideas of the drastic differences among taking a less than stellar approach to growing any business and taking a high-quality marketing approach to your overall search engine optimization movement.
Everyone seems to have a special approach on how to get from point A to point B; some are worth mentioning and some are just downright disrespectful to the industry. The SEO industry is very important to keep clean and some out there really give SEO people a bad image.
Here are some differences between good SEO and bad SEO.
Keyword Research
Good SEO
Putting together a combination of soaring search volume keywords along with long tail keyword phrases and also some low search volume keywords elegantly and strategically through your website.
Bad SEO
Simply going after one word keyword for each page of your website eager you will be at the top of the search results for only high search volume keywords.
Writing a Meta Tag
Good SEO
Crafting a friendly user focused meta title tag in good taste using a targeted keyword phrase that is 60 web characters or less.
Bad SEO
Taking your meta title tag and over stuffing it with your industry keywords thinking it will work to your advantage when it comes time to rank in the search results.
Writing a Meta Tag Description
Good SEO
Keeping your website traffic in mind so your message can be heard when a website visitor reads your meta tag description in the search results. All this while utilizing your targeted keywords for that specific page.
Bad SEO
Taking a spammy approach and over stuffing your meta tag descriptions with the intentions of just trying to achieve rankings and forgetting about the overall user experience.
Content Optimization
Good SEO
Attractively utilizing keywords and long tail phrases into your existing content so a person can actually understand it and can still make a connection with what your business is trying to say or communicate.
Bad SEO
Having so many keywords jammed into your content that it is difficult to even read.
Press Release Writing & Distribution
Good SEO
Writing something worthy of an announcement to get your surrounding community chattering about it on their websites and in their blogs and distributing the PR through a small handful of industry standard press release distribution services.
Bad SEO
Obviously constructing a PR piece that is solely meant for search engines and not a human being.
Article Writing & Distribution
Good SEO
Placing yourself as an authority in your niche or area of study and writing an article that your industry can actually benefit from is the way to go.
Bad SEO
Writing a massive amount of articles that most likely make no sense but are SEO'd to death is not a targeted approach.
Directory Submission
Good SEO
Choosing highly trafficked and respected website directories to list your business in.
Bad SEO
Taking a software program that promises to distribute your information into thousands of directories that are virtually useless for you to be listed in.
Video Marketing
Good SEO
Making an instructive or promotional viral video that offers something unique to your industry while allowing for some SEO efforts when constructing titles and descriptions so they are search engine friendly.
Bad SEO
Recording a horribly produced video just for the sake of making a video and not really having any substance to it with the only intention being to take up a parking space in the search results.
Facebook Marketing
Good SEO
Building a Facebook fan page that is inviting to your audience and your community where you can spread the message to your followers about your business in any way you feel necessary.
Bad SEO
Attempting to send thousands of friend requests from a personal profile that has been structured to come from a business because it is easier to send out a request that way. This will get your Facebook account shut off.
Twitter Marketing
Good SEO
By posting useful information for your audience and your industry into your Twitter stream that doesn't consist of just self promotional items.
Bad SEO
Sending out self promotional messages or affiliate links all day long without adding any substance to the conversation is not going to help anyone.
Blog Commenting
Good SEO
Good blog commenting always adds to the overall conversation that is occurring within that blog post. Leaving behind a few good sentences that actually add value is the way to go.
Bad SEO
Short little messages letting someone know they have a great post is not going to add any value and it is an approach that adds absolutely no value to anything.
These are some of the areas that I think need to be looked at when you are starting to market your business online. Take the right approach when you first get going because you will be happy you did. Taking a tasteful approach allows you to build your brand and also impacts the way others in your industry will view you as a business.
Prachar is the owner of IndSEO, A Indian based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more
Here are my ideas of the drastic differences among taking a less than stellar approach to growing any business and taking a high-quality marketing approach to your overall search engine optimization movement.
Everyone seems to have a special approach on how to get from point A to point B; some are worth mentioning and some are just downright disrespectful to the industry. The SEO industry is very important to keep clean and some out there really give SEO people a bad image.
Here are some differences between good SEO and bad SEO.
Keyword Research
Good SEO
Putting together a combination of soaring search volume keywords along with long tail keyword phrases and also some low search volume keywords elegantly and strategically through your website.
Bad SEO
Simply going after one word keyword for each page of your website eager you will be at the top of the search results for only high search volume keywords.
Writing a Meta Tag
Good SEO
Crafting a friendly user focused meta title tag in good taste using a targeted keyword phrase that is 60 web characters or less.
Bad SEO
Taking your meta title tag and over stuffing it with your industry keywords thinking it will work to your advantage when it comes time to rank in the search results.
Writing a Meta Tag Description
Good SEO
Keeping your website traffic in mind so your message can be heard when a website visitor reads your meta tag description in the search results. All this while utilizing your targeted keywords for that specific page.
Bad SEO
Taking a spammy approach and over stuffing your meta tag descriptions with the intentions of just trying to achieve rankings and forgetting about the overall user experience.
Content Optimization
Good SEO
Attractively utilizing keywords and long tail phrases into your existing content so a person can actually understand it and can still make a connection with what your business is trying to say or communicate.
Bad SEO
Having so many keywords jammed into your content that it is difficult to even read.
Press Release Writing & Distribution
Good SEO
Writing something worthy of an announcement to get your surrounding community chattering about it on their websites and in their blogs and distributing the PR through a small handful of industry standard press release distribution services.
Bad SEO
Obviously constructing a PR piece that is solely meant for search engines and not a human being.
Article Writing & Distribution
Good SEO
Placing yourself as an authority in your niche or area of study and writing an article that your industry can actually benefit from is the way to go.
Bad SEO
Writing a massive amount of articles that most likely make no sense but are SEO'd to death is not a targeted approach.
Directory Submission
Good SEO
Choosing highly trafficked and respected website directories to list your business in.
Bad SEO
Taking a software program that promises to distribute your information into thousands of directories that are virtually useless for you to be listed in.
Video Marketing
Good SEO
Making an instructive or promotional viral video that offers something unique to your industry while allowing for some SEO efforts when constructing titles and descriptions so they are search engine friendly.
Bad SEO
Recording a horribly produced video just for the sake of making a video and not really having any substance to it with the only intention being to take up a parking space in the search results.
Facebook Marketing
Good SEO
Building a Facebook fan page that is inviting to your audience and your community where you can spread the message to your followers about your business in any way you feel necessary.
Bad SEO
Attempting to send thousands of friend requests from a personal profile that has been structured to come from a business because it is easier to send out a request that way. This will get your Facebook account shut off.
Twitter Marketing
Good SEO
By posting useful information for your audience and your industry into your Twitter stream that doesn't consist of just self promotional items.
Bad SEO
Sending out self promotional messages or affiliate links all day long without adding any substance to the conversation is not going to help anyone.
Blog Commenting
Good SEO
Good blog commenting always adds to the overall conversation that is occurring within that blog post. Leaving behind a few good sentences that actually add value is the way to go.
Bad SEO
Short little messages letting someone know they have a great post is not going to add any value and it is an approach that adds absolutely no value to anything.
These are some of the areas that I think need to be looked at when you are starting to market your business online. Take the right approach when you first get going because you will be happy you did. Taking a tasteful approach allows you to build your brand and also impacts the way others in your industry will view you as a business.
Prachar is the owner of IndSEO, A Indian based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more
Six (6) Search Engine Marketing Strategies of IndSEO
Search engine marketing (SEM) involves keeping your content fresh, using keywords that put you at the top of the first page and obtaining as many links to your site from other websites as possible.
Pleasing the Search Engines
1. Search engines love updated content. Pay attention to which sites show on the first page and you will notice that among the sites in keyword competition, it is the sites with the most updated content that win out. Either write your own articles and upload your own graphics and photos or outsource the job to freelancers.
There are many freelancers who write for reasonable rates. With one good writer or writing team, you can improve your site's rankings dramatically. Make sure the writer you choose understands SEO.
2. Keyword strategies include going for those people who instead of searching for 'weight loss' search for 'how to lose 20 pounds fast' and other more specific terms. Do not stuff your pages with keywords. The recommended density of keywords is between 2 and 3 percent of the text on your page.
Excessive keyword phrases are not only recognizable to search engines as 'stuffing', they can ultimately affect the quality of the writing. This is where LSI comes in. LSI involves using phrases that are synonymous with your original keyword phrase.
Learn about LSI!
3. The more relevant sites that link to your page, the better your rankings will be. For example, if you sell creative scrap booking products, try putting links about your self-designed scrap booking pages on sites that instruct people on how to scrap book. This is one way of 'piggy backing' on the keywords used by other sites.
Write your own articles or have a freelance writer write some for you. Submit them to article directories and allow other sites to use them providing they leave the resource box or by-line connected to the article. It is a 'scratch my back and I'll scratch yours' strategy and it works for both sides.
4. You can use your blog for more SEM. If you update your blog daily and ping it with blog directories, you will see an increase in your blog's search engine rankings. Link to your site from your blog. This is another means of piggy backing.
5. Purchasing clicks on search engines is another strategy used in search engine marketing. This is how sites are placed in 'sponsored sites' at the very top of the page and along the right hand side on Google. Depending on the keywords you use for this strategy, you will have to pay a few pennies to several dollars in order to beat out your competition.
Yahoo allows you to set a daily maximum amount of money for clicks. If your site is brand new, try the lowest amount of money for a week or so to test how many clicks you get and how many sales you make from those clicks.
6. Monitor your site traffic on at least a weekly basis. Note how much of your traffic is coming from regular search engine marketing. After a couple of weeks of tracking, make small changes to optimize your site's search engine rankings.
Continue looking for ways to improve on your site.
Gather all the information you can find on each of these strategies. Search engine marketing, as with all other forms of marketing, is constantly changing. Stay up to date on everything there is to know about search engine marketing and you will see your sales increase considerably!
Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more
Pleasing the Search Engines
1. Search engines love updated content. Pay attention to which sites show on the first page and you will notice that among the sites in keyword competition, it is the sites with the most updated content that win out. Either write your own articles and upload your own graphics and photos or outsource the job to freelancers.
There are many freelancers who write for reasonable rates. With one good writer or writing team, you can improve your site's rankings dramatically. Make sure the writer you choose understands SEO.
2. Keyword strategies include going for those people who instead of searching for 'weight loss' search for 'how to lose 20 pounds fast' and other more specific terms. Do not stuff your pages with keywords. The recommended density of keywords is between 2 and 3 percent of the text on your page.
Excessive keyword phrases are not only recognizable to search engines as 'stuffing', they can ultimately affect the quality of the writing. This is where LSI comes in. LSI involves using phrases that are synonymous with your original keyword phrase.
Learn about LSI!
3. The more relevant sites that link to your page, the better your rankings will be. For example, if you sell creative scrap booking products, try putting links about your self-designed scrap booking pages on sites that instruct people on how to scrap book. This is one way of 'piggy backing' on the keywords used by other sites.
Write your own articles or have a freelance writer write some for you. Submit them to article directories and allow other sites to use them providing they leave the resource box or by-line connected to the article. It is a 'scratch my back and I'll scratch yours' strategy and it works for both sides.
4. You can use your blog for more SEM. If you update your blog daily and ping it with blog directories, you will see an increase in your blog's search engine rankings. Link to your site from your blog. This is another means of piggy backing.
5. Purchasing clicks on search engines is another strategy used in search engine marketing. This is how sites are placed in 'sponsored sites' at the very top of the page and along the right hand side on Google. Depending on the keywords you use for this strategy, you will have to pay a few pennies to several dollars in order to beat out your competition.
Yahoo allows you to set a daily maximum amount of money for clicks. If your site is brand new, try the lowest amount of money for a week or so to test how many clicks you get and how many sales you make from those clicks.
6. Monitor your site traffic on at least a weekly basis. Note how much of your traffic is coming from regular search engine marketing. After a couple of weeks of tracking, make small changes to optimize your site's search engine rankings.
Continue looking for ways to improve on your site.
Gather all the information you can find on each of these strategies. Search engine marketing, as with all other forms of marketing, is constantly changing. Stay up to date on everything there is to know about search engine marketing and you will see your sales increase considerably!
Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more
Saturday, July 17, 2010
The Secret Weapon of SEO
To have higher chances of your video ranking in the search engines for your keyword, put your keyword in the title of the video, and then put all related keywords in the tags. Even you, you would rather watch a video about using video marketing to increase traffic to your site than read through this whole article.
After writing the articles, submit them to article directories. Now, instead of submitting your articles manually, some people recommend using article submission services or software. They can easily submit your content to hundreds, if not thousands, of article directories with just a few clicks of a button.
Even you, you would rather watch a video about using video marketing to increase traffic to your site than read through this whole article. However, it is not conclusive to say that advertising using videos never fails. Since it is very easy and everybody can do it, competition is much stiffer. Let\'s say, for example, you want to advertise your car retail business. Now, imagine how many people have the same business as you have and, also, how many of these people know how or can hire somebody to make a video advertisement for them? Thus, even if videos are very effective means of advertising, you should keep in mind that it is how you advertise that makes a big difference whether or not you get a lot of traffic to your website.
Each of these third party services don't set prices based purely on follower counts, but also on follower quality. Tweets on accounts with a large number of spam and/or bot followers are worth less than accounts with highly engaged, trusting followers. If you are looking to advertise on twitter and you can't afford Promoted Tweets, follower numbers and quality are still the most important aspects of marketing on twitter.
Once a good looking and interesting video is produced, you can upload it in YouTube and the loads of other sites. Remember, when uploading the videos, again think of the community and link the videos that have the similar view point.
Videos that are optimized for search engines help the website get a good ranking. This form of viral marketing is a prestigious weapon for firms who want to make it big in the online world.
The first and foremost relevant tip in regards to Video SEO is choosing the suitable Target Keywords for your video. The use of only two to three keywords is the standard limit for each video. The target keywords used must point out accurately the idea of the video content. Use the chosen keywords wherever you want it to be - - - Page Title, Title Description, and Tags anywhere. Your video will be ranked higher for the same search terms when you choose suitable target keywords and optimizing your video to use them.
When you agree that the SEO traffic can be a game, shows your interest in playing it. Well, let us start learning it then. When you generally start to assume about the SEO traffic, you would have done a keyword research? Searched relevant forums? Blogs? Directories? Bookmark your pages? What not, everything that comes to your mind... so, how many of you have originally got a rank with these tactics? Stop here and think for a while.
''Hmm... We got some traffic, but not satisfactory traffic, not even positioning with my business keywords" is that your answer? Then, you are right. If you got a very good results after doing those tactics which are been followed since many years, you may end-up reading here. It's not for you.
Get free tips from professional SEO Traffic experts. Visit tweet adder coupon and learn strategies on making effective video marketing to get much traffic to your site. Video marketing provides some excellent SEO benefits to increase website traffic. Visit tweet adder coupon code and learn numerous ways to increase website traffic.
Prachar is the owner of SEO marketing company, IndSEO.com. IndSEO uses expert SEO techniques to improve small and medium sized Global businesses online presence and drive traffic to their websites.
Trust Prachar at ymail dot com of IndSEO to guide you through your requirements of SEO.
The Traits to Look For, in an Expert SEO Company
A lot of SEO companies claim to have the strongest repertoire of strategies and services to build your site's ranking in any and all search engines. Many of these companies even promise to do so at less expense than others, while some at a shorter period than the rest; all with claims of advantages over other competitors. Which one is telling the truth? Which one really is an SEO expert?
Well, the simplest answer is: yes, most of them are SEO experts and most of them are capable of making your site popular to search engines. However, the more important question to ask is which particular company you should choose. The answer to this one is not as easy as the answer to the previous one. Fortunately, here are some considerations that might be able to help.
Knowledge of White Hat and Black Hat Approaches
A good and trustworthy SEO expert has adequate knowledge on white hat and black hat approaches to search engine optimization. This is not because you want the company to employ techniques from both approaches, but because you want a company that uses only white hat strategies to build up site ranking.
Those that utilize black hat tactics are not safe to work with because they will put your site at risk of being banned. These companies use dishonest strategies like spamming in order to gain extra hits and additional traffic which, if caught, can earn your site a permanent negative rating in search engines as punishment. They are not SEO experts; they are more like cheaters.
Wide Variety of SEO Services and Utilities
An SEO expert will have more than adequate number of SEO services, strategies and utilities to choose from. A reliable SEO company will offer you several methods you might find useful, various packages to fit your budget and several options to customize the exact service that you want. In other words, an expert SEO company is a company that has enough choices to give you exactly what you need.
Offers Long-lasting Cost Effective Solutions
SEO services need not be expensive. Expert SEO companies offer reliable service for your money. They make sure that the fee you have invested returns in the form of traffic, better ranking in search engines and, eventually, larger profit as more and more people come to visit your site, avail of your products and services and return for more. SEO experts ensure long-lasting results and not just a one-time increase in popularity.
Prachar is the owner of SEO marketing company, IndSEO.com and indseo.blogpost.com.
IndSEO uses expert SEO techniques to improve small and medium sized Global businesses online presence and drive traffic to their websites.
Well, the simplest answer is: yes, most of them are SEO experts and most of them are capable of making your site popular to search engines. However, the more important question to ask is which particular company you should choose. The answer to this one is not as easy as the answer to the previous one. Fortunately, here are some considerations that might be able to help.
Knowledge of White Hat and Black Hat Approaches
A good and trustworthy SEO expert has adequate knowledge on white hat and black hat approaches to search engine optimization. This is not because you want the company to employ techniques from both approaches, but because you want a company that uses only white hat strategies to build up site ranking.
Those that utilize black hat tactics are not safe to work with because they will put your site at risk of being banned. These companies use dishonest strategies like spamming in order to gain extra hits and additional traffic which, if caught, can earn your site a permanent negative rating in search engines as punishment. They are not SEO experts; they are more like cheaters.
Wide Variety of SEO Services and Utilities
An SEO expert will have more than adequate number of SEO services, strategies and utilities to choose from. A reliable SEO company will offer you several methods you might find useful, various packages to fit your budget and several options to customize the exact service that you want. In other words, an expert SEO company is a company that has enough choices to give you exactly what you need.
Offers Long-lasting Cost Effective Solutions
SEO services need not be expensive. Expert SEO companies offer reliable service for your money. They make sure that the fee you have invested returns in the form of traffic, better ranking in search engines and, eventually, larger profit as more and more people come to visit your site, avail of your products and services and return for more. SEO experts ensure long-lasting results and not just a one-time increase in popularity.
Prachar is the owner of SEO marketing company, IndSEO.com and indseo.blogpost.com.
IndSEO uses expert SEO techniques to improve small and medium sized Global businesses online presence and drive traffic to their websites.
How to Ensure You Get More from SEO
If you are trying to get visitors to your website then you will probably be aware of how important SEO can be for your business. It helps you to get to appear high ranking in the search engine especially in Google.com. Any keyword that is searched on the internet will throw up a large selection. If your website does not appear on the first few pages of the search results for these keywords you are unlikely to attract them. You will be able to get more from SEO by following the tips below.
- Try to build up your brand online by establishing your reputation. You can improve your websites ranking by doing this as it will increase interest in your site and increase numbers of visitors. Join internet forums and interact with other websites.
- It is wise to use social media to ensure your content gets promoted. Backlinks are one of the most effective methods of search engine optimization. There are plenty of social networking sites such as Facebook, Digg and Twitter which will ensure that you not only get interest in your sites but that you get some extra links too.
Prioritize quality. Making quality your number one focus is going to pay dividends in the long term. Never allow your SEO efforts to interfere with the quality of your work because this will prove counterproductive in the end. You may be able to get your site ranking highly by using certain SEO tricks but unless your site is top quality these visitors might not return.
Your website should be user friendly and ensure that your content is helpful to the visitor. Whatever you are trying to sell out, you must give your customer complete information about that product so this increases your conversion rate.
If you want to know about seo tips or link building service then drop a line to indseo.blogspot.com at prachar@ymail.com
IndSEO - Provides seo submission services to your website/business.
Trust prachar@ymail.com of IndSEO to guide you through your needs of SEO
- Try to build up your brand online by establishing your reputation. You can improve your websites ranking by doing this as it will increase interest in your site and increase numbers of visitors. Join internet forums and interact with other websites.
- It is wise to use social media to ensure your content gets promoted. Backlinks are one of the most effective methods of search engine optimization. There are plenty of social networking sites such as Facebook, Digg and Twitter which will ensure that you not only get interest in your sites but that you get some extra links too.
Prioritize quality. Making quality your number one focus is going to pay dividends in the long term. Never allow your SEO efforts to interfere with the quality of your work because this will prove counterproductive in the end. You may be able to get your site ranking highly by using certain SEO tricks but unless your site is top quality these visitors might not return.
Your website should be user friendly and ensure that your content is helpful to the visitor. Whatever you are trying to sell out, you must give your customer complete information about that product so this increases your conversion rate.
If you want to know about seo tips or link building service then drop a line to indseo.blogspot.com at prachar@ymail.com
IndSEO - Provides seo submission services to your website/business.
Trust prachar@ymail.com of IndSEO to guide you through your needs of SEO
Friday, July 16, 2010
Why SEO is Important for Small Business?
Top 8 reasons optimizing a Website Properly
Small business organizations always have to face stiff competition from large business organizations. Therefore, it has become imperative if not necessity for every business organization to contrive some innovative strategies for securing a place for its own. Now, as they are small in size, they cannot afford to invest huge amount of money in the marketing process. Therefore, they need to find out a way to promote them and to get orders without spending money lavishly. There is only one way that they can try for this purpose. This is search engine optimization. It is smart, cost effective and comparatively a new found area of work that you need to embrace if you want to sustain in this competitive industry. Here in this article, we have propounded 8 reasons to make it clear why small business organizations have to optimize a website carefully:
1] Reaching out to target audience: The most important reason for doing SEO for your website is to reach your target audience. Having a beautiful glossy website is of no use if nobody is visiting it. SEO increases the number of visitors to your website which in turn brings profit to your business.
2] Converting visitors to buying customers: SEO is not only about increasing visitors to your website. It means converting your visitors to buying customers for your business with the implementation of various website optimizing techniques.
3] Building online reputation: A properly optimized website increases customer loyalty towards your business. A customer feels confident to buy your products or purchase your services. A properly optimized website makes it easier for your visitors to quickly and effectively find out the exact information or product he/she is searching for.
4] Reaching top 10 search results in SE’s: A recent survey have shown that more than 90% of people never go to the second page of search engine results while searching for their needs. SEO is done for that very reason so that your website comes in the first page of search engine results when people search with the keywords related to your product or services.
5] Going global or getting global customers: The Internet is a global platform. People from all over the world search the Internet for their needs. Since SEO makes your website appear in the top pages of search engine results there are chances of getting international orders for your business which makes your business go global.
6] Low investment for high growth: The cost of making a website and maintenance have come down over the years. It has become relatively easier (both for individuals and organizations) to get a domain name for their website. You just have to optimize your website in a proper manner and this will in turn bring you more customers and more profit to your business.
7] Dominate your competition: Since a properly optimized website brings more customers to your website and increases profit for your business you are able to increase the volume of your business or organization which means you can dominate your competitors and make your business reach new heights.
8] Minimizes Risk: A properly optimized website reduces the risk factor for your business. That’s because even if for some reason the number of your buyers decreases in your own country or territory, with online buyers you will continue get orders from international customers. This is one of the unique advantages of search engine optimization.
You can have an attractive design. But what is the good of having a good design, if it remains invisible. Do not get overcrowded. Be distinct by optimizing a website properly.
Trust Prachar at ymail dot com of IndSEO to guide you through SEO
This article is written by Blaufraustein for IndSEO. It is an organic seo company offering search engine optimization services.
Small business organizations always have to face stiff competition from large business organizations. Therefore, it has become imperative if not necessity for every business organization to contrive some innovative strategies for securing a place for its own. Now, as they are small in size, they cannot afford to invest huge amount of money in the marketing process. Therefore, they need to find out a way to promote them and to get orders without spending money lavishly. There is only one way that they can try for this purpose. This is search engine optimization. It is smart, cost effective and comparatively a new found area of work that you need to embrace if you want to sustain in this competitive industry. Here in this article, we have propounded 8 reasons to make it clear why small business organizations have to optimize a website carefully:
1] Reaching out to target audience: The most important reason for doing SEO for your website is to reach your target audience. Having a beautiful glossy website is of no use if nobody is visiting it. SEO increases the number of visitors to your website which in turn brings profit to your business.
2] Converting visitors to buying customers: SEO is not only about increasing visitors to your website. It means converting your visitors to buying customers for your business with the implementation of various website optimizing techniques.
3] Building online reputation: A properly optimized website increases customer loyalty towards your business. A customer feels confident to buy your products or purchase your services. A properly optimized website makes it easier for your visitors to quickly and effectively find out the exact information or product he/she is searching for.
4] Reaching top 10 search results in SE’s: A recent survey have shown that more than 90% of people never go to the second page of search engine results while searching for their needs. SEO is done for that very reason so that your website comes in the first page of search engine results when people search with the keywords related to your product or services.
5] Going global or getting global customers: The Internet is a global platform. People from all over the world search the Internet for their needs. Since SEO makes your website appear in the top pages of search engine results there are chances of getting international orders for your business which makes your business go global.
6] Low investment for high growth: The cost of making a website and maintenance have come down over the years. It has become relatively easier (both for individuals and organizations) to get a domain name for their website. You just have to optimize your website in a proper manner and this will in turn bring you more customers and more profit to your business.
7] Dominate your competition: Since a properly optimized website brings more customers to your website and increases profit for your business you are able to increase the volume of your business or organization which means you can dominate your competitors and make your business reach new heights.
8] Minimizes Risk: A properly optimized website reduces the risk factor for your business. That’s because even if for some reason the number of your buyers decreases in your own country or territory, with online buyers you will continue get orders from international customers. This is one of the unique advantages of search engine optimization.
You can have an attractive design. But what is the good of having a good design, if it remains invisible. Do not get overcrowded. Be distinct by optimizing a website properly.
Trust Prachar at ymail dot com of IndSEO to guide you through SEO
This article is written by Blaufraustein for IndSEO. It is an organic seo company offering search engine optimization services.
Advantages of Using SEO Services
SEO service is getting more importance with the constant growth of Internet marketing and online business. Presently, online business is becoming indispensable without SEO. The major reason behind this is an attractive website is needed for online business and it is SEO which can give life to the website.
What is SEO?
The quality of a website increases after optimizing it. This optimization does the needful changes like removal of defects in the website. If necessary, it redefines the links between various segments of the HTML. The alignment of pages is redefined by crawlers which are used by search engines. These technique increases the speed of the web pages. With the fast access of the web the number of visitors to the website also increases.
SEO helps to increase visibility:
Promotion is the main reason why a product or service is placed in a website. Internet is considered to be the fastest media. Hence advertisements or promotions given in the internet will reach the targeted audience faster than any other media. Proper implementation of SEO helps to increase the number of visitors to the website. The more the number of visitors the more will be the visibility of the website. With the increase number of visits the position of your website in the search engine results also increases. If your website is having a rank among the top 20 websites then you can be rest assured to hit your target sales.
Economical:
The print media is reasonable but it has limited scope t6o reach the targeted audience. On the other hand electronic Medias like TV are most expensive because the advertiser needs to pay for the television time. Compared to all these Medias Internet media is most economical and at the same time it has maximum scope of reaching the targeted audience. The easiest way of reaching the targeted audience is to properly optimize the website. If this is done more traffic is drawn towards your website. Hence the money spent on SEO is worthwhile.
Improves business:
The main purpose of SEO is to make the website more attractive. You should be innovative in designing your website – don’t just fill it with some bulk of pictures. The design of your website should convert visitors to prospects. You can achieve these things by doing SEO and applying a bit of innovativeness.
So advantages of using SEO services can be understood from the above points.
Trust Prachar at ymail dot com of IndSEO to guide you through SEO
About The Author – Blaufraustein is a search engine optimizer of IndSEO that offers quality link building services to its global clients.
What is SEO?
The quality of a website increases after optimizing it. This optimization does the needful changes like removal of defects in the website. If necessary, it redefines the links between various segments of the HTML. The alignment of pages is redefined by crawlers which are used by search engines. These technique increases the speed of the web pages. With the fast access of the web the number of visitors to the website also increases.
SEO helps to increase visibility:
Promotion is the main reason why a product or service is placed in a website. Internet is considered to be the fastest media. Hence advertisements or promotions given in the internet will reach the targeted audience faster than any other media. Proper implementation of SEO helps to increase the number of visitors to the website. The more the number of visitors the more will be the visibility of the website. With the increase number of visits the position of your website in the search engine results also increases. If your website is having a rank among the top 20 websites then you can be rest assured to hit your target sales.
Economical:
The print media is reasonable but it has limited scope t6o reach the targeted audience. On the other hand electronic Medias like TV are most expensive because the advertiser needs to pay for the television time. Compared to all these Medias Internet media is most economical and at the same time it has maximum scope of reaching the targeted audience. The easiest way of reaching the targeted audience is to properly optimize the website. If this is done more traffic is drawn towards your website. Hence the money spent on SEO is worthwhile.
Improves business:
The main purpose of SEO is to make the website more attractive. You should be innovative in designing your website – don’t just fill it with some bulk of pictures. The design of your website should convert visitors to prospects. You can achieve these things by doing SEO and applying a bit of innovativeness.
So advantages of using SEO services can be understood from the above points.
Trust Prachar at ymail dot com of IndSEO to guide you through SEO
About The Author – Blaufraustein is a search engine optimizer of IndSEO that offers quality link building services to its global clients.
How to make HTML Hyperlinks (Links)?
A hyperlink (or link) is a word, group of words, or image that you can click on to jump to a new document or a new section within the current document.
When you move the cursor over a link in a Web page, the arrow will turn into a little hand.
Links are specified in HTML using the <.a> tag.
The <.a> tag can be used in two ways:
1. To create a link to another document, by using the href attribute
2. To create a bookmark inside a document, by using the name attribute
HTML Link Syntax
The HTML code for a link is simple. It looks like this:
<.a href="url">Link text
The href attribute specifies the destination of a link.
Example
<.a href="http://www.yourdomain.com/">Visit your domain
which will display like this: Visit your domain
Clicking on this hyperlink will send the user to W3Schools' homepage.
Tip: The "Link text" doesn't have to be text. You can link from an image or any other HTML element.
HTML Links - The target Attribute
The target attribute specifies where to open the linked document.
The example below will open the linked document in a new browser window:
Example
<.a href="http://www.yourdomain.com/" target="_blank">Visit your domain
HTML Links - The name Attribute
The name attribute specifies the name of an anchor.
The name attribute is used to create a bookmark inside an HTML document.
Bookmarks are not displayed in any special way. They are invisible to the reader.
Example
A named anchor inside an HTML document:
<.a name="tips">Useful Tips Section
Create a link to the "Useful Tips Section" inside the same document:
<.a href="#tips">Visit the Useful Tips Section
Or, create a link to the "Useful Tips Section" from another page:
<.a href="http://www.your domain.com/html_links.htm#tips">
Visit the Useful Tips Section
Basic Notes - Useful Tips
Note: Always add a trailing slash to subfolder references. If you link like this: href="http://www.your domain.com/html", you will generate two requests to the server, the server will first add a slash to the address, and then create a new request like this: href="http://www.yourdomain.com/html/".
Tip: Named anchors are often used to create "table of contents" at the beginning of a large document. Each chapter within the document is given a named anchor, and links to each of these anchors are put at the top of the document.
Tip: If a browser does not find the named anchor specified, it goes to the top of the document. No error occurs.
Trust prachar at ymail dot com to guide you in your endeavor
When you move the cursor over a link in a Web page, the arrow will turn into a little hand.
Links are specified in HTML using the <.a> tag.
The <.a> tag can be used in two ways:
1. To create a link to another document, by using the href attribute
2. To create a bookmark inside a document, by using the name attribute
HTML Link Syntax
The HTML code for a link is simple. It looks like this:
<.a href="url">Link text
The href attribute specifies the destination of a link.
Example
<.a href="http://www.yourdomain.com/">Visit your domain
which will display like this: Visit your domain
Clicking on this hyperlink will send the user to W3Schools' homepage.
Tip: The "Link text" doesn't have to be text. You can link from an image or any other HTML element.
HTML Links - The target Attribute
The target attribute specifies where to open the linked document.
The example below will open the linked document in a new browser window:
Example
<.a href="http://www.yourdomain.com/" target="_blank">Visit your domain
HTML Links - The name Attribute
The name attribute specifies the name of an anchor.
The name attribute is used to create a bookmark inside an HTML document.
Bookmarks are not displayed in any special way. They are invisible to the reader.
Example
A named anchor inside an HTML document:
<.a name="tips">Useful Tips Section
Create a link to the "Useful Tips Section" inside the same document:
<.a href="#tips">Visit the Useful Tips Section
Or, create a link to the "Useful Tips Section" from another page:
<.a href="http://www.your domain.com/html_links.htm#tips">
Visit the Useful Tips Section
Basic Notes - Useful Tips
Note: Always add a trailing slash to subfolder references. If you link like this: href="http://www.your domain.com/html", you will generate two requests to the server, the server will first add a slash to the address, and then create a new request like this: href="http://www.yourdomain.com/html/".
Tip: Named anchors are often used to create "table of contents" at the beginning of a large document. Each chapter within the document is given a named anchor, and links to each of these anchors are put at the top of the document.
Tip: If a browser does not find the named anchor specified, it goes to the top of the document. No error occurs.
Trust prachar at ymail dot com to guide you in your endeavor
How To Make A Link Page And Outbound Link Structure
This is a serious query, which comes in mind of every SEO, link building company and webmaster’s that how much link page should be on their site or what’s the most effective means of giving outbound link. Each body needs links and to induce it one has to administer back some thing in come unless your contents are so sensible that the site is voluntarily linked by others. To relinquish back link you need some link page or some other approach of giving outbound links. What method should be adopted for outbound links structuring. In my opinion you’ll adopt following:
1. The best manner to relinquish outbound link is to grant links inside the content page as it’s most helpful for users who read your web site contents. This method of linking is natural and long lasting as search engines wish that the pages ought to be made for users and not for the search engines.
2. You’ll be able to create 4 to 6 resources pages but every page should be on explicit theme and object of the page ought to match the theme of your site. In such a means you may give the users additional connected resources on same topic at one place. It can help you in making an authority page.
3. You can additionally adopt the traditional style which is used in analysis papers plus books conjointly where links are given at the end of the page referred to as more references and resources. It gives more information to the users concerning any explicit topic so enriching their information more. There are many alternative ways that of creating link page but the foremost common is to possess a protracted page with huge list of sites on one single page and linking every site with its title or optimized anchor text without having any relevance between the sites. Such pages never bring traffic rather we have a tendency to just create it solely for search engines, that is little question a Spam. Google mentioned in its SEO pointers “Make pages for users, not for search engines “. Search engines are well tuned in to such kind of link pages and are positively to be treated by search engines as “Link Farm” and can be penalized.
For more information about free search engine optimization and all the tips and guide you’ll ever need about Indseo advertising services can be found at search engine optimisation specialist.
Trust prachar at ymail dot com of IndSEO to guide you in your SEO endeavor.
1. The best manner to relinquish outbound link is to grant links inside the content page as it’s most helpful for users who read your web site contents. This method of linking is natural and long lasting as search engines wish that the pages ought to be made for users and not for the search engines.
2. You’ll be able to create 4 to 6 resources pages but every page should be on explicit theme and object of the page ought to match the theme of your site. In such a means you may give the users additional connected resources on same topic at one place. It can help you in making an authority page.
3. You can additionally adopt the traditional style which is used in analysis papers plus books conjointly where links are given at the end of the page referred to as more references and resources. It gives more information to the users concerning any explicit topic so enriching their information more. There are many alternative ways that of creating link page but the foremost common is to possess a protracted page with huge list of sites on one single page and linking every site with its title or optimized anchor text without having any relevance between the sites. Such pages never bring traffic rather we have a tendency to just create it solely for search engines, that is little question a Spam. Google mentioned in its SEO pointers “Make pages for users, not for search engines “. Search engines are well tuned in to such kind of link pages and are positively to be treated by search engines as “Link Farm” and can be penalized.
For more information about free search engine optimization and all the tips and guide you’ll ever need about Indseo advertising services can be found at search engine optimisation specialist.
Trust prachar at ymail dot com of IndSEO to guide you in your SEO endeavor.
Sunday, July 11, 2010
Package SEO Services
We offer the following package service, apart from others.
1200 Manual Directory Submissions (100% manual)
100 Press Release Distributions (100% manual)
100 Social Bookmarking Submissions (100% manual)
150 Article Directory Submissions (100% manual)
Top 100 Search Engine Submissions.
SEO analysis report of your website.
1 Permanent Blogpost
2 link wheel creation
Duration: 30 days
Total Price : $200
Contact prachar at ymail dot com for details
1200 Manual Directory Submissions (100% manual)
100 Press Release Distributions (100% manual)
100 Social Bookmarking Submissions (100% manual)
150 Article Directory Submissions (100% manual)
Top 100 Search Engine Submissions.
SEO analysis report of your website.
1 Permanent Blogpost
2 link wheel creation
Duration: 30 days
Total Price : $200
Contact prachar at ymail dot com for details
Friday, July 9, 2010
Tips for Controlling the Top 10
While this strategy is never going to work for anything that’s even moderately competitive it can usually help you score the majority of the top 10 serps for your company name, your clients company name, or the CEO/CFO/COO’s name.
1. companydomain.com
2. profile.companydomain.com
3. Googlebase
4. Google page creator
5. companyname.blogspot.com
6. companyname.wordpress.com
7. squidoo.com/companyname/
8. companyname.newsvine.com
9. spaces.msn.com/companyname/
10. myspace.com/companyname/
Just don’t forget to “water them” with some new content (and links) throughout the year, don’t just leave them to wither and die …
Trust Prachar of IndSEO to guide you through SEO.
Thanks to wolf-howl.com
1. companydomain.com
2. profile.companydomain.com
3. Googlebase
4. Google page creator
5. companyname.blogspot.com
6. companyname.wordpress.com
7. squidoo.com/companyname/
8. companyname.newsvine.com
9. spaces.msn.com/companyname/
10. myspace.com/companyname/
Just don’t forget to “water them” with some new content (and links) throughout the year, don’t just leave them to wither and die …
Trust Prachar of IndSEO to guide you through SEO.
Thanks to wolf-howl.com
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