SEO Tools Every Small Business Needs to Use

Small businesses can build the most state-of-the-art website filled with images, interactive tools and sales capabilities, but it doesn’t really matter if consumers can’t find it.

Long gone are the days when consumers in need of a product of service skim the Yellow Pages; now they hop online and do a quick search.

Search engine optimization (SEO) plays a vital role in maximizing a website’s online presence and giving it the exposure it deserves. Techniques like strong keywords, rankings and searchabilty all have a major impact on making a business show up before its competitors.

Bob of IndSEO, CEO, a full-service SEO agency, said small businesses often struggle with what SEO tools to use.

"There's a lot of theories on what works and what doesn't work," IndSEO said. "[Owners] don't know where to go to get the facts, and in most cases it may not even work. It can leave them with a bad taste in their mouth."

Here are IndSEO's six SEO tools to improve your small business' searchabilty.

No. 1: SEOBook's SEO Toolbar. This is used often to reverse engineer for SEO, IndSEO said. The toolbar sits in a Mozilla Firefox browser and allows users to have a birds-eye view of the ranking factors on any and all websites visited.

"It tells you the page rank of that site and shows all links pointing back to that website," he said. "Links are the currency on the web, if you know what links are pointing to a certain webpage for a keyword, you need to reverse engineer it to get those same links [for your page]."

No. 2: Keyword Spy. This tool allows users to have full access to competitors’ organic and pay-per-click strategies, IndSEO said. Organic keywords are the words that bring web users to your site.

"You can see the keywords they are ranking for, bidding on and how much money they are spending," he said. "When you go into any given market, you should mirror what is already working and look at their data."

No. 3: SEM Rush. This is a keyword research tool that allows you to analyze the keywords for which competitors are ranking, both organically and via AdWords, or keywords being bid on or paid for.

"You can see all of the keywords they are ranking for and how much traffic they get," IndSEO said.

No. 4: Yahoo Site Explorer. The browser can be used for more than just surfing the net. The Yahoo Site Explorer can be helpful for small business owners looking to find the most accurate data for links pointing to a website. IndSEO said this is as simple as typing "Link:" followed by the website you are looking to research.

"It will take you to the site explorer and expose how many pages of content that page had indexed on Google and all links pointing back to the site," he said.

No. 5: Google Analytics. "Every small business should add this to their website," IndSEO said. "It is the only place to get factual data.

You can see everything—where people are entering the site, exiting, how long they stay… it's hard enough to get traffic to the site, you want to keep them there while you can." This tool allows users to analyze traffic data and enhance their strategies accordingly.

No. 6: Google Webmaster Tools. This site breaks down what is affecting your website’s rank.

"You can view errors within your source code, if you happen to get penalized for some reason and your ranking suffers, you can report it," IndSEO said. "You can also check your speed on there." Webmaster Tools can diagnose any issues your page might be having and analyze the links coming to your site.

Prachar is the owner of IndSEO, A Indian based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact prachar@ymail.com to learn more

Don’t Cheat Your Business by Going Cheap On SEO!

Are you a bargain hunter? I am. I'm always looking for the best deal, the cheapest price and the least expensive... whatever. If you're like me, that frugality carries over into just about all areas of your life, including searching for an SEO company. But one thing that bargain shoppers tend to find out the hard way is that sometimes the best deal isn't always the best deal. In fact, the bargain often turns out to cost you more in the long run.

But before I get into the details of SEO bargain hunting, let me first give you a real-life story of non-SEO bargain hunting that went right, only to turn into a disaster.

Several years ago we needed some concrete work done around our house. We received quotes from a handful of contractors and found one that was about half of what everybody else was charging. We hired them, they came, did their work and the end result was fantastic.

The next year we needed some additional concrete work so we called the same guys. Again, they came and did a masterful job. Then the next summer, we had one last batch of concrete work (and some minor landscaping) to be done and again, we called the guys who were cheap and had done great work for us in the past. This is where the nightmare began. The new concrete work, next to some of the old, didn't match. It was almost like a completely different kind of concrete was used, which made it obvious that this was two separate works done at different times (and no, I'm not just talking normal wear and tear here.) I didn't make a big deal out of this, but it gets worse.

When they put in the landscaping, they failed to reroute the yard drainage. So instead of the sprinkler system draining down around the house and to the street, it drained under the new concrete pad they put in. Now, whenever the sprinklers run on one side of the back yard the water drains to the other side, under the new concrete work, and then it filters out, creating a small pond of stagnant water. In our attempts to get them to come out and correct the matter, we kept getting promises of days and times, all of which were broken. Then we could no longer get a hold of anybody and could only leave voice messages.

It was a few months later that we found out that their contracting license had recently been revoked, and they were no longer in business.

We had two great experiences with the contractor in question. It was only the third go 'round where things went sour. In thinking about that, I realized that it had to happen sooner or later. This company worked for years giving quotes that could not support a legitimate business. It should have tipped me off when their kids were out there helping them pour concrete when they should have been in school!

While the work they did for the first two years was great, somewhere along the way they began to cut corners and leave work unfinished, or worse, in a problematic state. In hindsight, this was inevitable.

Those that provide bargain SEO services will ultimately be forced to go in one of two directions. They either increase their fees in order to support the business and their ability to provide quality work for their clients, or they'll begin to cut corners, not and/or implement strategies that are counter-productive in the long run.

It's nice to think that you've found an SEO provider that can optimize your site for a very limited budget. You may even have a good experience with them for a time, but sooner or later you're going to find your situation radically changing, either with higher prices or lower quality work, which comes with non-timely responses to your concerns and sometimes even search engine penalties.

Be aware of low-priced SEO services. That's not to say that high-priced SEO is an automatic guarantee of quality, but with discount SEO’s, it’s a good bet that somebody is underpaid, which means that they won't put their full efforts into their work. And if they are not underpaid, well, then you'll get exactly what you're paying for.

With SEO it makes sense to shop for quality over cost. Your business is far more important than a patch of concrete, it's your livelihood. Don't cheat yourself by going cheap on SEO!

Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more

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10 Lies Freelance Copywriters Like to Tell You

Could it really be possible that some freelance writers would lie to you, saying whatever it takes to snag your business, justify their exorbitant fees, and turn you into a submissive client who does whatever they tell you?

Well… yeah.

It’s sad, but in the years I’ve been in the business, I’ve seen companies burned, stung, robbed, and strung out by unethical copywriters who couldn’t care less about them. To them, you’re just a walking ATM machine, and they lay awake at night, figuring out how to press all your buttons.

I know because my clients have told me. Sometimes, they tell me because the lie worked, and they’re thinking about taking their business away from my firm, but lots of times, it’s the opposite. They know it’s a lie, but they just can’t figure out how.

As much as some freelance copywriters would like to believe it, business owners aren’t stupid. You know when someone isn’t being straight with you. Maybe you just need someone to verify it, and so that’s what I’d like to do.

It’s ironic for me, a freelance copywriter, to be writing on the lies told within our field – but who better to reveal their lies than someone who’s right in the thick of it?

And here’s why: they make the honest ones look bad. Plenty of copywriters operate with full integrity, but when we have to struggle with a reputation given us by less ethical writers… well, it’s time to fight back.

Here are 10 of the most common lies copywriters like to tell. Take a look, so you’ll be ready:

1. “Every project is unique and I can’t quote you until I know more.”

Every project is unique, true, but top copywriters wouldn’t be where they are today if they didn’t have a good idea of ballpark rates and averages. Most top copywriters display their rates in plain view – they have nothing to hide.

Anytime you see this line, you can be sure that you’re dealing with either an inexperienced writer who isn’t sure of what to charge or a sleaze who is out to charge an arbitrary rate based on how much they think they can squeeze you. Either way, you can do better.

2. “I need to know your budget before I can quote.”

Why? So you can take all of it?

Writers who ask for your budget before giving you a quote are usually trying to figure out how much you can afford, or who want to push you just over your budget so they can get more out of you.

The good writers? They’ll either try to find a solution that fits or say they’ll be there to help when you do have the money saved up.

And they’ll never ask you for your budget.

3. “I’m qualified, because I have a degree in English literature.”

While having a degree is nice, those English lit degrees aren’t any measure of quality copywriting. They’re actually pretty useless where copywriting is concerned, because the field has far more to do with sales and marketing than with literature. Truth be told, most top copywriters don’t even have degrees.

Degrees don’t matter. Results do. The good copywriters aren’t going to show you their credentials; they’re going to show you what they’ve achieved for other clients, and they’ll tell you about the results they can get for your business.

4. “I had to quote high because of the time I’ll need to write this.”

Want to know a dirty little secret?

Top copywriters produce fantastic copy in minutes. The actual writing doesn’t take much time at all, and no copywriter worth his or her salt charges on an hourly basis. High rates are high because of the writer’s skills, experience, reputation and ability to get results. Good copywriters charge that much because they’re that good, not because they’re that slow.

A writer who justifies high rates with high hours is trying to make you think he or she is slaving away for days. It might be true, it might not, but the bottom line for you is that you expect results, and a copywriter whining about time doesn’t help you get them.

5. “Your email hit my spam folder.”

This time-stalling trick isn’t just used by copywriters – it’s the perfect excuse for anyone who wants to avoid dealing with you, for whatever reason. Maybe they’re running behind and can’t deliver on time. Maybe they don’t feel like making changes you’ve requested.

Whatever the reason for wanting to stall, the spam folder provides an easy excuse. Your communication disappears as if it never existed, and by the time the copywriter says, “Oops, I’m sorry,” it’s just too late.

The good copywriters? They know business, and they know that regular spam checkups is just part of the routine – no one’s email gets lost.

6. “I’m booked, so I can only squeeze you in if you pay a rush fee.”

This is pure psychological manipulation, and it works very nicely. A perception of being in demand makes you want the copywriter more, thanks to the magic of social proof.

The really in-demand copywriters don’t play these games. They don’t squeeze anyone, because they don’t need to. They have plenty of work, they’re not interested in filling up their plate, and they can afford to tell you that you have to wait your turn. Which you should do – it saves you money, and the results are worth it.

7. “You get what you pay for.”

Yeah, maybe, if we’re discussing cars. But when it comes to freelance copywriting, there’s no such yardstick. You’ll find high-priced, poor-quality copywriters ready to take advantage of you and you’ll find just as many low-priced, fantastic copywriters ready to get you results.

Unscrupulous freelancers use this “get what you pay for” routine to elevate themselves and make you feel cheap. This influences you to hire them to show you aren’t a skinflint Scrooge.

But real copywriters? They simply point you to substantial portfolios and testimonials that prove they’re worth every penny. They don’t need to make you feel bad, and they don’t want to.

8. “All you need to make sales is great copy.”

That’s just silly. If great copy was all we needed to make sales, we could do away with websites, marketing campaigns, driving traffic, providing good customer service – there’s just no need!

Uh… no.

The best copy in the world won’t do anything for your sales if you don’t have a clear plan, tools, resources, tactics and strategies in place to draw in potential customers, convey trust and credibility and get their eyes on the page so they start to read. It’s just one piece of a successful business.

9. “This copy will sell anyone.”

Any copywriter worth his QWERTY knows this is a crock. You can’t write copy targeting “anyone” – good copy is crafted to reach specific people with specific problems. It’s laser focused on the ideal customer, and it repels anyone else.

Unscrupulous writers won’t ask questions about your target market, and the result is that they won’t sell much to anyone at all, including your ideal customer. They’ll miss all the crucial elements of good copy, like hitting the right pain point, addressing concerns, providing convincing benefits and drawing in your ideal customer to a sale.

10. “I know what I’m doing, and if you’re smart, you’ll trust me.”

This is meant to position them as an authority, but as anyone knows, people who feel the need to point out they know what they’re doing probably don’t know what they’re doing at all. And frankly, if you weren’t worried before, the statement “trust me” certainly raises an important question in your head: “Can I?”

The answer is… probably not.

Self-confidence in skills and knowledge is something that’s easily communicated and nearly tangible. You don’t have to be told – you can clearly see the copywriter knows exactly what he or she is doing without that person even saying a word.

Does a copywriter asking you to trust them guarantee they are shady?

No, but it’s another red flag. None of the lies we’ve covered here are enough by themselves to condemn anyone, but put several of them together, and it should set off warning bells. The slimiest copywriters use each of these lies intentionally, and having a collection to watch for, it should be easy for you to spot them.

Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more

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Plus One! Google Adds Another Match Type - IndSEO

Google's latest targeting feature is the release of the new modified broad match. This new match type gives targeting results that are in between phrase match and the original broad match, but is more closely related to phrase match.


As many advertisers know, broad match can be quite risky, and sometimes not produce the most desirable ROI's. Modified broad match can help advertisers get more impressions and show for more variations than phrase match; however, reduce the number of unwanted irrelevant impressions associated with standard broad match.

The new match type is annotated with a + sign in front of the word that is to be modified. It's important to note that if you are currently using mostly broad match keywords, switching to modified broad match will most likely significantly reduce impressions.

Here is an example of how this match type works:

Regular Broad Match: Buy Makeup
Matching Examples: Buy Cosmetics, Cheap Makeup,

Modified Broad Match: +Buy +Makeup,
Matching Examples: Buy Maekpu, Buy loreal makeup

As you can see above, modified broad match will match you to misspellings, spelling variations, singular/plural variations, and stemmings (e.g., "floor/flooring", "Italy/Italian"); however, not to synonyms as regular broad match does.

If you are going to modify more than one word in the phrase, make sure you put a space in front of the plus symbol.

Correct Annotation:
+Buy +Makeup

Incorrect Annotation:
+Buy+Makeup

If you do not put a space, Google will ignore the plus symbol and treat the keyword as standard broad match!

Here is Google's official announcement of this new match type.

Here at ROI we look at modified broad match as another tool to have more control over your keywords, and squeeze more value out of your advertising dollar. Also, if you are currently only running your keywords in phrase & exact match, then using modified broad match is a great way to increase traffic without having to worry about the increased risk of irrelevant traffic incurred by many broad match searches. This feature is currently available to all advertisers in the US & Canada.

Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more

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5 ways to give your website an SEO boost! - IndSEO

Search Engine Optimization is not an easy task. It takes a lot of time and work in order to make a real difference. This article is just to give you a jumping off point and to give you some ideas to improve the SEO on your website.

1. Search engines love text. Make sure your web pages are optimized using keywords & phrases specific to your business in the content of the page. Avoid keyword stuffing (having a large number of keywords all over your page). Your site will be penalized by Google for this. Keyword density should be somewhere between 3%-5%. The way to figure this out is:

Keyword Density Percentage = Number of Primary Keywords / Total Word Count x 100

2. Build links to your site. You can submit your business info to many directories online. Get a listing on internet yellow pages. Yellowpages.com, yellowbook.com & dexknows.com are some examples of the internet yellow page directories. There are several other websites you can get listed on as well including- dmoz.org, local chamber of commerce website & yahoo.dir. These are a great place to start.

3. Optimize your Title Tag using keywords specific to that page. Your Title Tag is the first (and often only) line of text a person will read when click on a search result. 65 characters is all you have to work with. Make them count! This helps with you On-Page SEO.

If your company is well-known, using your company name as your title is the best course of action. However, for the rest of us, using descriptive words would be better. Examples of this are: “Real Estate – Ann Arbor, MI” using place name in order to rank higher within local SEO or using your business name after the description, helping to brand your business “Internet Marketing Company | Indigo Media Consulting”.

4. Blog! Blogs are an excellent way to drive traffic to your website. You can sign up on websites such as blogger.com for free or you can add a blog sub-domain ex. blog.yourcompanyname.com or www.yourcompanyname.com/blog.

5. The Description Meta Tag sits directly below your title tag on a search engine result page. 150 characters is all you have to describe your business. Make them count! The Description tag is another area that will help with On-Page SEO.

The best way to use this space is to give a brief idea of what your company is about. If you are a Real Estate company (sticking with the theme), it’s important to build trust with your clients. Information about how long you’ve been in business is a great way to make people feel comfortable. It may be a client that is looking for Commercial Real Estate..you don’t want to limit yourself to just Commercial but entering Commercial | Residential | Lot or Land, would be a great way to get all 3 services and not take up as much space describing them all.

Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more

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Twitter Marketing for Business - by IndSEO

This article is on Twitter Tools. There are many tools available that enable you to track, organize & schedule (among other things).

HootSuite – There are so many things you can do with this application, its ridiculous. From importing your Twitter lists, adding columns to multi-task, and the ability to schedule tweets make it an indispensable tool. You have the ability to integrate other Social Media as well such as Facebook.

Twaitter – Like HootSuite and TweetDeck, this is another great tool that has a lot of stuff going on. Scheduling tweets, following feeds, translating and soon will have statistics integrated into the application.

TweetDeck – Desktop, iPhone, iPad, iPod Touch…Download it to any of these. TweetDeck has the ability to work with additional Social Media sites as well such as Foursquare, Google Buzz, Facebook, MySpace, & LinkedIn. Manage conversations, avoid spam, create, share, organize, schedule…the list goes on and on. If you don’t have this applcation, you should. Download it now!

TwitPic – If you’re thinking this application has something to do with using pictures, you’re completely wrong! Ok, kidding. You can upload pictures and post them with your tweets. This can be a pretty effective business tool. Pictures say a 1000 words and Twitter only let’s you have 140 characters. You do the math.

Twitterific – This Twitter client is for the Apple lover’s. It works specifically with the Mac and iPhone. The neat thing about Twitterific for the iPhone is it keeps a time line, allowing your followers to see where you are.

TwitterCounter – This application shows you the rate of your Twitter growth. Basically, it graphs out the growth of your following, which is pretty cool. In the last 3 months, my Twitter following has grown over 300. I love my Tweeple! (Yes, thats a real word to describe Twitter followers.)

TweetStats – TweetStats is another one of those pretty obvious Twitter apps. It graphs out your tweet timeline, tweet density, who you reply to, etc. Its a colorful site and recommend using it.

Chirpstats (formally Twitterless) – Ever wonder who stops following you? Here’s how you find out!

Twellow – This is like the Twitter version of the Yellow Pages. Use it to help find other Twitterer’s that are in similar industries.

TweetBeep – If you are familiar with Google Alerts, this works the same way but for Twitter. You can use this application to find out if people are talking about your company, you & specific keywords.

Trendistic – Find out the current Twitter trends, see who is talking about them and use this information to start conversations.

Collecta – Quite interesting. Use Collecta to make real-time searches to retrieve stories, comments, videos, photos & updates. It’s a search engine for Twitter.

If you haven’t heard about many of these sites, you have a lot of catching up to do. Each of these are extremely powerful in their own ways. Now, if only we could get someone to make a Super Twitter to cover all of the functionality of the above listed sites.

Although they don’t have it yet, there is a website that combines every Twitter app you can think of and many I’m sure you never knew existed. It’s called oneforty.com. If you haven’t already, check it out!

Want to integrate Social Media into your marketing plan? Visit us today to get started.

Prachar is the owner of IndSEO, A Indian based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more

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Increase Your Onsite SEO in Few Simple Ways by IndSEO

Whilst looking through a number of websites and peeking at other web designers websites it came to my attention how many people are not even doing the very basics of onsite SEO.

I am great believer that if your onsite SEO is upto scratch your well on the way to the battle that is search engine rankings.

There are thousands of web designers some are very good with knowledge in most areas of website design, some are very good at the design but know little about the correct way to structure a website and simple ways to promote it, I was quite surprised how many website owners were never informed of little simple things they could do them self to improve their website rankings.

This is what triggered the idea to write this simple blog that hopefully will help others increase their website ranking and move a bit further up the search engine ladder.

If you are a web designer this will also help you if you have limited knowledge of onsite SEO.

Point 1 – Choosing your keywords

Ok so you have a new website and want to quickly start getting traffic and making money from your new site, will this happen, well it’s quite unlikely without the correct promotion, the best way to get straight to the top of google is Adwords but without advanced knowledge of Adwords this can be very very expensive with less income that your profit margin.

One simple way to gain higher results is by choosing your keywords cleverly.

Think of your website like this, imagine the largest forest in the world, now double it, yes its pretty big, possibly 25 million trees or more some very mature and towering above the rest, now imagine your website in the middle of all this forest, and ask someone to go and find it, unless they know exactly where it is (Domain Name) its not likely they are going to find it.

There’s a simple way to reduce the size of this, many people aim for the big keywords straight away, lets use Kitchens as an example, 27,700,000 results highly unlikely your going to get up to the top of Google quickly, so the first tip is to reduce this and aim for a less competitive keyword or more importantly key phrase, you can instantly cut the amount of results down to under 1.8million results by targeting affordable kitchens, you can also use Google keyword tool to get keyword ideas and see how many searches each month and also the competition on the keyword, I personally look at the number of results returned for a keyword search in Google.

Ok so you now found your key phrase your going to start with, the reason I say aim for a less competitive key phrase is to try to gain higher results quicker and start progressing with a few orders, really impress with them and before you know it people will start to recommend you, maybe link to your website, write reviews, (Ask happy customers to do this for you) before you know it your website will start to gain credibility in the search engines in preparation of moving onto more competitive keywords.

Point 2 – Correct Meta Tags the Basics

Its amazing how many people fail on this simple point, meta tags are important, the Meta Title is one of the first thing search engines look at, but don’t make the mistake of trying to cram lots of keywords into it. Using our Example of Kitchens see the 2 samples below.

WRONG – Company Name, kitchens, modern kitchens, white kitchens, pine kitchens, usa kitchens, quality kitchens

There are 3 main issues with a title like this, one is over usage of one keyword and the other is its far too long and messy

CORRECT EXAMPLE – Affordable Kitchens | Quality UK Kitchen Supplier | Company Name

Many people make the mistake of adding the company name first, unless people will be searching for it there is not much point of making it the start of your meta title short simple meta titles will be much more effective.
Meta descriptions are what display in the search results, don’t make the common mistake of writing just for keywords, and remember this is what people will read in the search engine so at the same time as getting your keyword in there make sure it will attract clicks.

Example: Affordable kitchens from Quality USA Supplier, Company Name supply quality affordable kitchens to the public and trade with exceptional customer service.

Remember don’t over do it with the keywords.

Meta Keywords – Not really too important as Google stopped taking them into account a while ago however some search engines still use them so add a few but again don’t repeat to many times something short simple will do. EXAMPLE; affordable kitchens, kitchens, UK Supplier, White, Pine, Gloss try to use keywords that are also featured in the page or they will have no effect.

TIP: Make sure all the meta descriptions are unique to the page across your website, search engines wont rank a page if it has duplicate meta tags.

Point 3 – The Code

Ok now you have your meta descriptions sorted, have a look at the website code reducing the code in the page will help, check css styles and javascript or in external files where possible, use XHTML coding where possible, by keeping to code to a minimum you will increase the code to text ratio, this is probably something you will only be able to achieve if you are a confident website designer but you should be able to ask your web designer to advise on this.

There are many coding techniques that help the ranking of a website, correct usage of Header tags are one of them.

The H1 tag is the next big place to get your keywords, I recommend getting the H1 tag as close to the start of your website code as possible, again don’t cram it with keywords or waste it on something like Welcome to my website.

Sample H1 Tag might be: Affordable Kitchens from Company Name.

You can also use other tags further down your page for titles of various sections these are H2, H3 tags again you can use these wisely with your keywords.

Ok so you got meta covered and header tags, another very obvious one but so many people miss it is correct alt tags on images, search engines can’t read the content of an image so you need to give it an alt tag, again you will need a bit of HTML knowledge to do this but make sure each image on your website has a ALT tag, use the keywords but don’t use the same one over and over, use variations, search engines are very clever now and understand different variation and meanings to the keywords so use them wisely.

Link Titles: I’m sure you have seen before when you hover over a link in a web page it comes up with a little description of the landing page, this is called a title tag, again very simple to add with html knowledge, this will increase the credibility of the link whilst also adding strength to the keywords of your website. Remember use short descriptions, for example the Home Page link, don’t just title it ‘Home’ use ‘Affordable Kitchens Home Page’.

These are a few basic techniques to better coding for on-site SEO, now we will look at page content.

Point 4 – the Content

By far the best way to have quality content is to get a professional to write it, but we all know sometimes budgets don’t stretch to this so when writing your content think about it for a while and come up with some drafts, take into consideration the following.

You want to get your keywords in but not too often it starts to read wrong, remember your not just writing for search engines you also need to impress your website visitors.

A web page with 2 images and one paragraph of content won’t have great effect, the more content you have the better try to add as many good content rich sections as possible, don’t just write for search engines write to attract your visitors too.
Highlighting keywords and linking, this is another good technique but again don’t over do it, if you have a paragraph which has the words affordable kitchens then make it bold text and link it to the page in your website that has more information remembering to add your link title.

Finishing the web page with your keywords, this is something I have always considered important, you started your web page with the keyword in the meta title, you added it in the H1 Tag, now the search engine spider has reached the bottom of the web page so make it the last thing it sees too. At the end of the website footer, add the key phrase again – example footer might be. Copyright: Company Name, Affordable Kitchens UK link the words affordable kitchens uk back to the domain name of your website.

Point 5 – Using Google and Sitemaps

Depending on your website you can use free tools from Google for monitoring and promoting your website and products, the first step is to setup a Google webmaster account you will need to add your website and add a bit of HTML code to your web page or load a html file to your server to verify the site. From here once your website is indexed you can monitor a number of things, from sitemaps to errors found by the search engine spider when processing your website, once you have setup your webmaster account create an XML Sitemap, there are a number of free websites that will do this for you I recommend this one xml-sitemaps.com. Copy the code and save it as an xml file and load to your server, follow the instructions in Google webmasters to verify the sitemap, this will not only tell Google about your website but it will tell them about all the pages in your site.

Google Analytics – This is a great tool to monitor the website traffic, conversions if you are using adwords for ecommerce websites, keywords people used to find your website plus many more great monitoring features, signup and follow the instructions, make sure you add the analytics code to all the pages you want to track.

Google Base – If you have an ecommerce website Google base (or Shopping) is a free service, more on this topic can be found in this Blog, this is a great way to quickly get traffic if your products are competitive prices.

Ok so you have now followed the basics of onsite SEO, the next step is to start getting your links out there, a number of great social websites are now available that cost nothing to use so make the most of them, forums, social networks are all free great ways to get your website out there, more on this will come in another blog for off site Search Engine Optimisation but here are a few sites that will get your started. Twitter, Linked In, Facebook, MySpace, UK Business Forums, A1 Business Forums.

Good luck with your website design and search engine optimisation and I hope you found this blog helpful, if you would like any help or advice on web design or search engine optimisation feel free to contact us at prachar@ymail.com

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21 Great SEO tips from Goggle’s Matt Cutts.

This is a compilation of stuff Matt Cutts has said historically, minus some of the more recent stuff. I decided I'd dig backwards and document some of the older stuff. I dated it accordingly. Here it is:

1. http://www.mattcutts.com/blog/dashes-vs-underscores/

Matt recommends using dashes over underscores to delimit words in urls. 2005. Google does not algorithmically penalize for dashes in the url despite the fact that some have raised it as a possible heuristic for spam detection. I think WordPress pretty much precludes this anyway. 2005.

2. http://www.mattcutts.com/blog/seo-mistakes-sneaky-javascript/

Google takes action on individual instances of spam when they find it, but they focus on creating better algorithmic solutions. He states that he would not recommend using sneaky JavaScript redirects because your sites may get nailed in the near future. 2005.

3. http://www.mattcutts.com/blog/whats-an-update/

Google updates their index data — including backlinks and PageRank all the time. However, they export and publish new backlinks and PageRank data approximately every three months. New backlinks and PageRank are meaningless — it is not an update. The information is likely already factored in for awhile before you see it. 2005.

4. http://www.mattcutts.com/blog/seo-mistakes-nearly-hidden-text/

Hiding text using similar colors and background colors can actually be worse than using the same colors. Using “#EEEEEE” instead of solid white on a solid white background can look worse — as if you’re trying to hide it. I suspect this is a heuristic for detecting hidden text. 2005.

5. http://www.mattcutts.com/blog/q-a-thread-march-27-2006/

If you sell links, Matt says you should use link condoms. Otherwise your reputation may fall. I assume this means they will devalue your outbound links. 2006.

6. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/

Googlebot can only crawl the free portions that non-subscribed users can access since it does not log in. Therefore, be sure to excerpt material in the free version that that offers value. Vanessa Fox. 2006.

7. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/

If you must use Flash, you must also make an HTML version available as well. Block the Flash version from the crawlers with a robots.txt file. Vanessa Fox. 2006.

8. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/

Use user-friendly URLs like "african-elephants.html," and not "343432ffsdfsdfdfasffgddddd.html." Don't overdo it either — african-elephants-and-their-habitats-etc-etc-etc-etc.html. Vanessa Fox. 2006.

9. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/

Assign unique, descriptive "title" tag and headings to every page. Vanessa Fox. 2006.

10. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/

Minimize the number of redirects upon hitting a URL. Vanessa Fox. 2006.

11. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/

Minimize the number of URL parameters — 1-2 parameters if possible. Vanessa Fox. 2006.

12. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/

Don’t use a parameter named “id=” in a URL for anything other than a session ID. Otherwise, it may not be included in the index. Vanessa Fox. 2006.

13. http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/

Earned-links are earned and given by choice. Google does consider buying text links for PageRank purposes to be outside our quality guidelines. Vanessa Fox. 2006.

14. http://www.mattcutts.com/blog/google-analytics/

Blackhat SEOs may be leery of using Google for analytics, but regular site owners should be reassured. Vanessa Fox. 2006.

15. http://www.mattcutts.com/blog/text-link-follow-up/

Google’s is against selling/buying links, and Matt indicates they are good at spotting them — both algorithmically and manually. Sites that sell links can lose their trust in search engines. 2006.

16. http://www.mattcutts.com/blog/seo-mistakes-spam-in-other-languages/

Google is focusing on detecting spam in other languages in 2006 — Italian, Spanish, Chinese, etc. 2006.

17. http://www.mattcutts.com/blog/seo-advice-discussing-302-redirects/

External (domainA -> domainB) 302 redirects are largely treated as 301s now. 2006.

18. http://www.mattcutts.com/blog/seo-advice-url-canonicalization/

Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages — www.example.com vs. example.com vs. www.example.com/index.html. Since all these urls are different, a web server could return completely different content for all the urls above. When Google “canonicalizes” a url, it tries to pick the best one and elimintes the others. To help Google, link to resources on a site consistently, and use 301 redirects to enforce it. 2006.

19. http://www.mattcutts.com/blog/seo-advice-url-canonicalization/

Do not use the URL removal tool to remove domain.com if you are worried about URL canonicalization and have both domain.com and www.domain.com in the Google index. This will remove the entire site. 2006.

20. http://www.mattcutts.com/blog/seo-advice-url-canonicalization/

Search engines can perform canonicalization for things like keeping or removing trailing slashes, upper vs. lower case, or removing session IDs from bulletin board or other software. 2006.

21. http://www.mattcutts.com/blog/sitemaps-interview/

404s (Gone, but may reappear) are treated the same as 410s (Gone, but will not reappear). Most web masters use 404s as 410s anyway. 2006.

Following these tips will probably help you rank better, so long as you actually trust Matt Cutts. I'd assert it's wise to approach some of his advice with skepticism, since I'm sure Google gives him guidelines as to what he can actually say, but following the advice above won't get you into any trouble.

Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more

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Title Tag Optimization - IndSEO

When a search engine crawls a website, it scans several areas in order to determine what the site is about. These areas include the URL, Title Tag, Description & Keyword Meta Tags, Heading Tags & Content. For the purposes of this article, we will be focusing on the Title Tag.

The Title Tag is the first thing someone will see from your website on a search engine result page (SERP). Like a first impression, it can persuade or dissuade them from visiting your website. Titles are not just what you see on a search engine result page. Titles are used as a default for bookmarks, they show up on a minimized browser and can be seen on the browser itself at the top of a web page. The following is a list of best practices for Title Tag Optimization.

Keywords

When you first started SEO for your website, you should have compiled a list of the best keywords for your site. If you haven’t, check out Google’s keyword tool. Using keywords that best describe the content of your website should be strategically placed throughout the web page. Keywords in the Title Tag will increase the relevance of your web page when someone searches for those keywords. Be careful not to use too many keywords in your title. That’s called stuffing and it can penalize your rank.

Title Length

Title tags are typically between 60 & 70 characters, which equals to about 7 words with spaces at most. If you go over the amount of characters allowed, someone searching for your keywords will see part of your Title Tag followed by an ellipsis or “…”. It may not seem to make a difference but giving a full picture of what your website is about will show the searcher how relevant your website is to their search.

Creating A Unique Title

Title’s should be different for each page. Since the information on each of your web page’s will change, so should your title. If you are using a template or copying the layout of one page to another, it’s easy to make the mistake of forgetting to change the title & meta tags. Make sure you check these areas before going live.

Including Your Company Name

This is really up to you. If you are working on branding your company or your company is a well known brand, it can be helpful in building your brand or with brand recognition can increase sales. In personal experience, when doing a search for a specific product or service, you will often time find websites that may be informational but not somewhere I can make a purchase. I like both, informational sites where I can make a purchase, so I will choose websites that have their business name in the title tag. I know what I’m getting.

Stop Words

Stop Words are words that are filtered out before or after processing of natural language. These include who, and, the & if. To view a more complete list check out webconfs.com’s list of stop words. Most search engine’s ignore these words and should be avoided as much as possible in order to ensure relevance. Understandably, you will need to use these words on occasion but you should try to minimize the amount of use.

Dividing Your Title

There has been some discussion on the best way to divide a title. There really is no right or wrong way to divide your page title however, there are a few common practices. Commas & dashes are the most commonly used to separate keywords/phrases. A vertical bar is sometimes used to separate the keywords and business name.

Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including reputation management, social media marketing, email marketing, website conversion metrics and mobile phone application development. Please contact Prachar@ymail.com to learn more

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Learn the Latest in SEO Techniques and Apply them as Required.

One of the fastest growing marketing is the use of search engine optimization or SEO. Think about it, how the use of the Internet today to search for things they need in relation to the use, for example, the yellow pages? There is a cool viral video marketing Google vs. Yellow Pages that can shed light on this question of fact.

If you own a company that has a website, or even without it, you should get the program, unless they are registered. Without a website? Time to start one if you want to take advantage of SEO. Already have a website, but not SEO? It's time to jump on the learning of SEO is very easy to learn but it takes time and dedication. You know what they say, can not rush perfection.

An introduction to how SEO, first begin by understanding the terms you want to get ranked. Then you can optimize your site using those keywords. You can then make some page optimization by creating a link to your site using the same keywords. There are many more steps and procedures to see if you really want your site to rise through the ranks. Therefore you must be on your toes when it comes to learning SEO techniques and best version available.

SEO can be simple or it can be complicated. It's really up to you what direction you want to take, but to learn the latest SEO techniques will always help your case. There are tons of SEO experts there, and it will be good for you to grow as a practitioner SEO if you learn from them. Although the techniques they use vary from user to user, it is also about how you can build your SEO campaign. Many live with SEO simple, while others prefer stand up to challenge and make the journey difficult. But do not let the complicated word confuse you. Being complicated does not mean it is difficult, it just means it takes a little more work.

So whether you are an SEO newbie, or a seasoned SEO expert, learning the latest SEO techniques will keep you on your toes and give you a leg up no matter what. A boost to your business is almost always recommended. So utilize SEO to its maximum and watch your profits rise.

So if you are a SEO beginner or an experienced SEO expert, learning the latest SEO techniques shall keep you on edge and give you a leg up on anything. To promote your business is almost always advisable to keep abreast on the new techniques and practices. Then, use the maximum SEO and watch profits rise.

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How to Find an SEO Expert? By IndSEO

When looking for an SEO company its important to do your research carefully, its very easy to claim to be an SEO expert but not everyone has the skills, experience and ability to work on your website. Sometimes it can be difficult to make a decision, but hopefully the tips below will help you decide.

Read independent reviews

Reading numerous independent reviews significantly lowers the bias and provides more honest information about SEO companies. If you know how to look for reliable and independent reviews, you can get a lot of information from them. By just browsing through, you can extract enough experience-based results like consistency of support, waiting period, increase in ranking, and other related statistics - data which you cannot get from the official sites of these SEO companies. Because of reviews, you can also take a look at how clients of these supposedly-expert SEO companies respond to the kind of service that they got from specific SEO tactics.

Why not trust the reviews from their official websites, instead? While it is true that the official sites of most SEO companies also highlight testimonials and some short reviews from clients, these so-called reviews are in no way exempted from bias. Remember, many SEO companies that declare themselves SEO experts provide many good claims. Showcasing favorable reviews is one of the many strategies to back up these claims.

Consult familiar faces

The most reliable source of information is someone whose credibility you will least likely question - perhaps a friend, an expert or just anybody familiar that has availed of services from SEO companies. These people will have firsthand information about SEO companies and the kind of services that they offer. By listening to what they have to say, you can start building your list of SEO experts or start crossing out names that should not be there on the list.

Look at directories

Technically, there should be a list of SEO companies that operate per area. By using these directories, you can narrow down the search for candidate SEO companies or check out pertinent information regarding each one. Profiles in directories sometimes include a brief background of the company as well as some of the services they offer. It's not such a big help, but it gives you a place to start. What you do next is up to you.

Direct consultation with companies

The most direct approach is to talk to the SEO company representatives. Personally get to know the companies and the ways by which these SEO experts can help you. From there, you can decide which one suits you best.

Prachar is the owner of SEO marketing company, IndSEO.com. IndSEO uses expert SEO techniques to improve small and medium sized Global businesses online presence and drive traffic to their websites.

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The Secret Weapon of SEO

To have higher chances of your video ranking in the search engines for your keyword, put your keyword in the title of the video, and then put all related keywords in the tags. Even you, you would rather watch a video about using video marketing to increase traffic to your site than read through this whole article.

After writing the articles, submit them to article directories. Now, instead of submitting your articles manually, some people recommend using article submission services or software. They can easily submit your content to hundreds, if not thousands, of article directories with just a few clicks of a button.

Even you, you would rather watch a video about using video marketing to increase traffic to your site than read through this whole article. However, it is not conclusive to say that advertising using videos never fails. Since it is very easy and everybody can do it, competition is much stiffer. Let\'s say, for example, you want to advertise your car retail business. Now, imagine how many people have the same business as you have and, also, how many of these people know how or can hire somebody to make a video advertisement for them? Thus, even if videos are very effective means of advertising, you should keep in mind that it is how you advertise that makes a big difference whether or not you get a lot of traffic to your website.

Each of these third party services don't set prices based purely on follower counts, but also on follower quality. Tweets on accounts with a large number of spam and/or bot followers are worth less than accounts with highly engaged, trusting followers. If you are looking to advertise on twitter and you can't afford Promoted Tweets, follower numbers and quality are still the most important aspects of marketing on twitter.

Once a good looking and interesting video is produced, you can upload it in YouTube and the loads of other sites. Remember, when uploading the videos, again think of the community and link the videos that have the similar view point.

Videos that are optimized for search engines help the website get a good ranking. This form of viral marketing is a prestigious weapon for firms who want to make it big in the online world.

The first and foremost relevant tip in regards to Video SEO is choosing the suitable Target Keywords for your video. The use of only two to three keywords is the standard limit for each video. The target keywords used must point out accurately the idea of the video content. Use the chosen keywords wherever you want it to be - - - Page Title, Title Description, and Tags anywhere. Your video will be ranked higher for the same search terms when you choose suitable target keywords and optimizing your video to use them.

When you agree that the SEO traffic can be a game, shows your interest in playing it. Well, let us start learning it then. When you generally start to assume about the SEO traffic, you would have done a keyword research? Searched relevant forums? Blogs? Directories? Bookmark your pages? What not, everything that comes to your mind... so, how many of you have originally got a rank with these tactics? Stop here and think for a while.

''Hmm... We got some traffic, but not satisfactory traffic, not even positioning with my business keywords" is that your answer? Then, you are right. If you got a very good results after doing those tactics which are been followed since many years, you may end-up reading here. It's not for you.

Get free tips from professional SEO Traffic experts. Visit tweet adder coupon and learn strategies on making effective video marketing to get much traffic to your site. Video marketing provides some excellent SEO benefits to increase website traffic. Visit tweet adder coupon code and learn numerous ways to increase website traffic.

Prachar is the owner of SEO marketing company, IndSEO.com. IndSEO uses expert SEO techniques to improve small and medium sized Global businesses online presence and drive traffic to their websites.

Trust Prachar at ymail dot com of IndSEO to guide you through your requirements of SEO.

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Waterfalls and Shortness of Breath! - Explains Dehouche

There’s a great deal of debate as to where you’ll find the world’s largest waterfall, not to mention just how you measure this: Width? Height? Flow? One thing’s for sure however, Iguassu falls, located on the border between Brazil and Argentina offers the visitor some of the most spectacular views, as well as the ability to get close enough to hear its roar and feel its spray – simply breathtaking!

The rivalry between Brazil and Argentina could easily be likened to that between France and England and unsurprisingly there’s also a great deal of debate as to just which side affords the best view of the falls. Argentina has claimed about two thirds of the falls as its own and some argue that this in fact serves to make the Brazilian side superior; being that it offers you a view of the Argentinean side. Perhaps the only way to put an end to the debate is to ask luxury travel experts Dehouche help you organise a tailor made itinerary to Brazil and Argentina and make up your own mind.

Dehouche can arrange accommodation on the Brazilian side in the sumptuous ‘Hotel das Cataratas’ one of very few hotels inside the park itself, where you can enjoy panoramic views as you take breakfast on the terrace. Later in the day, Dehouche can whizz you across the border to the Argentinean side, where you can take an exhilarating boat ride close enough to the falls to get seriously wet. Dry off in the sunshine before journeying to the highest point, where you can cross 1km of river by walkway, marveling at the mist that rises up to 150 meters above the falls long before you reach them. Yet little can prepare you for the experience that is peering down into the devil’s throat itself; a horseshoe shaped cataract 150m wide where the falls crash almost 300 feet to the rocks below.

In contrast to the grandeur of the falls, the towns of Foz do Iguaçu and Puerto Iguazu are little to write home about; the falls are undoubtedly the main attraction here. If you’re hoping to take in other destinations in Brazil and Argentina, you probably won’t feel the need to linger. With Dehouche as your guide, you can be sure of taking in all there is to see in as little as 24 hours, leaving ample time to explore the many other natural wonders this continent has in store as part of a fabulous luxury vacation or romantic honeymoon.

Let Dehouche arrange your luxury boutique hotel and enjoy a whole host of insider tips on where to truly escape from it all on your honeymoon.

Dehouche S.A.,

Leblon,
Rio de Janeiro ,
Brazil.

www.dehouche.com

Dehouche Travel, Dehouche, Argentina Honeymoon, Brazil Honeymoon, Honeymoon in South America, Honeymoon in Argentina, Honeymoon in Brazil, IndSEO, Dehouche – Art of Travel, Brazil Honeymoon

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Surfs Up - On Honeymoon In Brazil

Considering Brazil is blessed with some 7000km of coastline and some of the world’s most beautiful beaches, the thought of spending your entire holiday in a horizontal position may be a tempting one; yet when the thermometers hit 40 degrees it’s difficult to resist the pull of the ocean.

Nevertheless, with surf school after windsurfing school after surf school lined up along some beaches, it can get confusing. Fortunately, locally based luxury travel experts Dehouche are on hand to point you in the right direction when you feel the need to cool off. Take a tailor made trip with Dehouche and they can advise you on how best to take advantage of some of the clearest waters, not to mention impressive waves that grace many of these beaches.

Surfing may have only arrived in Brazil in the 50s, but in a country where the majority of the inhabitants are concentrated along the coast, it rapidly became an integral part of the culture. To the uninitiated, the waves here may at first sight seem ferocious and passing them even as a swimmer requires a certain lack of regard for the sanctity of human life. Passing them with a board is an even greater challenge, but there’s no need to struggle alone; Dehouche’s English speaking local contacts will not only get you past the waves, but up on the board in no time, even wagering a case of beer on the prospect. Whether you’re a beginner or a pro, Dehouche can tell you both where the surfing hotspots are and the best time to visit.

Still not persuaded? If that all sounds a bit radical, then perhaps snorkelling or diving hold greater appeal. Ask Dehouche to help you arrange equipment hire and they’ll share with you Brazil’s top destinations that combine crystal clear waters and a wealth of marine life.

Of course, if you can’t decide between the two and fancy observing marine life whilst surfing, then Dehouche can also arrange this. Not yet heard of underwater surfing? Originally developed for scientific observation, this new sport has been gaining momentum in recent years and offers a more gentle way to surf, allowing you to gaze at the ocean floor as you ride your submerged magic carpet. Whatever activity entices you, Dehouche can make it happen.

Let Dehouche arrange your luxury boutique hotel and enjoy a whole host of insider tips on where to truly escape from it all on your honeymoon.

Dehouche S.A.,

Leblon,
Rio de Janeiro ,
Brazil.

www.dehouche.com

Dehouche Travel, Dehouche, Argentina Honeymoon, Brazil Honeymoon, Honeymoon in South America, Honeymoon in Argentina, Honeymoon in Brazil, IndSEO, Dehouche – Art of Travel, Brazil Honeymoon

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Salvador Carnival, A Fabulous Experience When Done Right - Instructs Dehouche

Carnival may be Brazil’s biggest export and the first point of reference for most is Rio, whose carnival celebrations have become internationally synonymous with Brazilian culture. Yet carnival is celebrated throughout Brazil in many different guises and has been since its conception. If you want to know where else in Brazil hosts parties worth procuring an invitation to, why not talk to Dehouche travel. Dehouche are based in Rio and as well as being loyal fans of the marvelous city are ardent lovers of travel themselves, constantly traversing the enormous landscape which is Brazil and well versed in celebrating carnival wherever they happen to find themselves; thus making them expertly positioned to recommend alternative destinations.

The Bahian city of Salvador in North East Brazil is quickly gaining a name for itself on the international circuit as a contender for Rio’s carnival crown and if the African inspired rhythms of the North East excite you, read on. Salvador’s carnival has in fact become so well known throughout Brazil that it has become a little commercialized in recent years, dominated by certain stars of the Axe brand and with ticket prices rising beyond the reach of many of its residents.

Yet there’s a not so silent revolt taking place amongst the city’s backstreets and Dehouche can tell you not only where to find it, but how to get right to the heart of it. ‘Olodum’ the most successful and enduring ‘bloco-afro’, draw on a myriad of African influences and their mix of samba, merengue, salsa and reggae gained itself the name of ‘samba reggae’. Olodum initially emerged as a cultural project, aiming to combat racism and give voice to a marginalized sector of Brazilian society, and have since helped to inspire the creation of many similar groups throughout Brazil.

The group won themselves international recognition after recordings with both Paul Simon and Michael Jackson and is these days’ active participants on Salvador’s alternative carnival circuit; with Dehouche, you too can be a participant and get dangerously close to the infectious percussion. Dehouche can give you exclusive access to Olodum’s carnival float, so you can not just admire the carnival procession, but be a very part of it.

Let Dehouche arrange your luxury boutique hotel and enjoy a whole host of insider tips on where to truly escape from it all on your honeymoon.

Dehouche S.A.,

Leblon,
Rio de Janeiro ,
Brazil.

www.dehouche.com

Dehouche Travel, Dehouche, Argentina Honeymoon, Brazil Honeymoon, Honeymoon in South America, Honeymoon in Argentina, Honeymoon in Brazil, IndSEO, Dehouche – Art of Travel, Brazil Honeymoon

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Petropolis, Just A Short Drive from Rio De Janeiro – Avers Dehouche

For many, the first and perhaps even the only destination in Brazil is the city of Rio de Janeiro, famous worldwide for its carnival, glamorous beaches, legendary football stadium and charming residents. However, few realise that Rio also lends its name to the coastal state in which the city lies and that there are many other destinations both on the coast and inland, equally worth discovering.

Dehouche , who are based in Rio and offer tailor made luxury holidays to Brazil and Argentina, like to follow the example of Rio’s elite and take to the hills at the weekends, in search of fresh mountain air and the rare opportunity to wear a jumper.

The nearby city of Petropolis was at one time the state capital and summer residence of the Brazilian emperors and aristocracy, whose architectural legacy remains well preserved to this day. Such is its proximity to Rio Petropolis can in fact be very easily visited for the day and makes an ideal excursion when the heat of today’s state capital becomes stifling.

In addition to its colonial heritage, Petropolis is these days celebrated for its excellent restaurants. It’s worth asking Dehouche not only for a list of the best addresses, but also for the dates of the next gastronomic festival the city annually plays host to. In addition to its culinary delights, Petropolis is also known for its locally produced beer ‘Itaipava’; in keeping, the neighbourhood of Itaipava offers the liveliest beer fuelled nightlife, though it’s still all very refined. Nevertheless, for couples and honeymooners in search of a little more peace, Dehouche can tell you where to find it.

The setting of the city couldn’t be more picturesque, surrounded by dramatic peaks and for those who feel the inclination there are also numerous outdoor activities on offer in the nearby national park of ‘Serra dos Órgãos’. Ask Dehouche for the best time to visit depending on your interests as temperatures here vary a great deal more than down on the coast below. If that all sounds a bit energetic, then simply soak up the grandeur of another era, amble down cobbled streets to the sound of live music and admire unrivalled views of the mountains which envelop the city; you’d be forgiven for forgetting altogether that the frenetic pace of city life is just a few hours descent away.

Let Dehouche arrange your luxury boutique hotel and enjoy a whole host of insider tips on where to truly escape from it all on your honeymoon.

Dehouche S.A.,

Leblon,
Rio de Janeiro ,
Brazil.

www.dehouche.com

Dehouche Travel, Dehouche, Argentina Honeymoon, Brazil Honeymoon, Honeymoon in South America, Honeymoon in Argentina, Honeymoon in Brazil, IndSEO, Dehouche – Art of Travel, Brazil Honeymoon

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