This is a question that raises a lot of debate among the SEO and internet marketing communities. Some argue that it is far better to work on building lots of links that perhaps have lower power, whilst others feel that gaining a few very powerful links is the way to go.
As I have quite a lot of experience in of link building I thought I would give the pros and cons of both type of link and explain which I think is best.
It is not actually that easy to define what makes a link strong or weak, but for the sake of this article we will consider a weak link to be any link from a site with a PageRank of under 3 and have less than 1000 links pointing to its domain.
I realise this is a bit of a crude generalization, but it gives an rough impression of the kind of links I am talking about.
- These links are often easier to build than powerful links, meaning more can be gained in the same space of time.
- With less powerful links it is often easier to link to deeper pages on your site, thus helping power distribution and the ranking of pages lower in the site hierarchy.
- It is often easier to acquire your anchor text of choice when building weak links, and this is important when trying to rank for your desired keywords.
- As weak links are quicker and easier to build, you can gain links from many more independent domains compared to when building powerful links. Domain spread of links is very important.
- Weak links don’t pass a great deal of link juice to your site.
- Weak links can often look spammy, despite whether they are have been acquired by white-hat or black-hat techniques.
- Weak links are more likely to drop off over time as the sites linking to you have a greater chance of shutting down or being redeveloped.
- Weak links are easier for your competitors to match or acquire for themselves.
For the sake of this article will class powerful links as having the opposite traits as weak links. That is to say any link with a PageRank of 3 or more, and over 1000 back links.
- These links pass more link juice to your site. This power is then more likely to spread to deeper pages and help you rank for a wider spectrum of keywords due to increased authority in the eyes of search engines.
- More powerful links tend to provide more traffic than weak links as the sites linking to you are by definition often more authoritative and more popular.
- Powerful links not only help increase your site-wide ranking ability, but they also improve you perceived trust, making you less likely to be penalized for any Grey-hat activity.
- Powerful links are less likely to be removed than weak links and are harder for your competition to acquire.
- Powerful links tend to take more time to procure meaning you get less of them for your efforts.
- More powerful websites are less likely to provide a link to deeper pages in your site and some do not provide anchor text links.
- Because powerful links pass more link juice and have a larger effect on site power, when they are removed for whatever reason, the negative ramifications tend to be larger for your site.
So there you have it, a summary of the strengths and weakness of strong and weak links. So what you may ask is my concluding advice? Well, perhaps rather predictable I suggest garnering a mixture of the two.
It is very difficult to build links to every page of your site so powerful links are useful for enhancing the profile a little for all your pages.
However, when you are trying to rank very specific pages for certain keywords, lots of weaker links can often do the trick due to multiple instances of targeted anchor text links.
Prachar is the owner of IndSEO, A India based search engine marketing firm offering a variety of SEO related services including Reputation Management, Social Media Marketing, Email Marketing, Website Conversion Metrics and Mobile Phone Application Development. Please contact Prachar@ymail.com to learn more.